Products : Wiring Accessories, GRMS, Home Automation and KNXInitiated and established the AVE SpA branch office in the Gulf region in 2016. Developed a new business partnerships, generated business opportunities, and provided support to partners by addressing inquiries, preparing proposals, and engaging with clients to secure projects. Generating inquiries through channel partners, negotiating terms, and closing deals. Conducting training sessions and presentations for channel partners and clients, plan and execute branding exhibitions, and collaborate with R&D to develop new products tailored to market needs. Following up on payment matters with channel partners to ensure smooth financial transactions.

Products : Wiring Accessories, GRMS, Home Automation and KNXManaged a new company affiliated with Al Hathboor Group, launching a business module focused on Home Automation and GRMS (Legrand Brand). Generated inquiries, prepared proposals, negotiated terms, and successfully closed deals. Built and developed a skilled team, including an estimation engineer, technical engineer, and technicians. Expanded the product range to include LED lights, offering comprehensive packages to clients. Oversaw payment collection processes and coordinated with the accounts department to ensure timely transactions.

Products : Wiring Accessories, GRMS, Home Automation, KNX and SwitchgearManaged relationships with projects and contractors by generating inquiries and coordinating with channel partners for quotations. Followed up with contractors to ensure timely responses and successfully closed deals.

Products : UPS, Lighting Control Systems, and KNXInitiated the UPS division and took charge of sales and technical activities, Successfully promoted lighting control solutions to existing clients and within new projects. Generated inquiries, prepared quotes, negotiated terms, and closed deals, while also managing follow-ups for payment collection to ensure timely financial transactions.