I am a Data Analyst with a passion for transforming data into actionable insights that drive meaningful business outcomes. My role at Pirkx Australia as an Data Analyst Associate allowed me to develop strong expertise in AWS QuickSight, Power BI, and Tableau, where I focused on creating impactful data visualizations and conducting in-depth analyses to support strategic decision-making.Before transitioning into data analytics, I built a solid foundation in influencer marketing and talent management while working at Logicsage, a London-based firm. I successfully secured and executed brand deals for FMCG, Fintech, and Edtech brands, helping them achieve over 200 million views across social media platforms. My expertise lies in running cost-effective campaigns, optimizing key performance indicators (KPIs) like CTR and CPI, and performing A/B testing across various channels. I also created detailed data visualization reports using Power BI and Tableau to help brands understand the impact of their campaigns and make informed decisions.My academic journey at Kaplan Business School Australia has been instrumental in deepening my knowledge in Business Analytics. I’ve studied advanced subjects such as Artificial Intelligence, Machine Learning, Project Management, and Data Visualization. These studies have sharpened my ability to tackle complex data challenges with a strategic and analytical mindset.I’m always eager to connect with professionals who share an interest in data, analytics, influencer marketing, and talent management. If you're looking to discuss data trends, explore collaboration opportunities, or simply expand your network, I’d be delighted to connect with you here on LinkedIn!