Trade Marketing Manager Pharma
Karachi Division, Sindh, Pakistan
• Responsible for the YTD portfolio of Rs. 450 Million• Ensure achievement of sales (value and volume) KPIs for IMT, LMT, and GT. This included devising and executing channel-wise strategies to support business plans, execution of promotions and deals, and planning and rolling out Pharma promotions and new launches for the organization resulting in YoY growth.• Daily sales tracking to identify white spaces and ensure target achievement. • Build effective relationships & enhance company reputation with Key Stakeholders. • Manage trade, merchandising team, brand awareness activities, sales numbers, and target planning thoroughly.• Monitor and Control trade spending in line with company and customer profitability.• Variable Trade Budgets to drive channel-specific volumes and increase shelf space at trade.• Visit the Market to evaluate market conditions & identify gaps and fill in accordingly.• Lead the development and embedding of key account strategies and plans in line with business & customer requirements – across KHI. Brands: Mead Johnson's, Prep Up.