Set overall marketing direction and strategy, including identifying new growth opportunities, developing and implementing business plans, and ensuring the company's financial and operational targets are met.Manage day-to-day operations of the company, including overseeing the work of agents and managing the budget and resources.Lead all marketing and sales operations within the firm, including planning and executing marketing strategies, developing a brand strategy, and guiding the day-to-day activities of marketing and sales teams.Develop new services and products, manage marketing campaign costs, negotiate with media agencies, and provide tools and materials to the sales team to increase the company's revenue.

Led the team responsible for bringing a paradigm shift in Zaitoon by standardizing and synergizing marketing and sales efforts, resulting in improved performance and results.Created a creative wing and a media wing to enhance the company's brand image and produce engaging content for brand promotion.Re-structured the direct sales force and dealer network of Zaitoon City, and developed value-added products with unique selling propositions (USPs).Implemented systems to regulate department behavior and monitor staff performance through KPIs, and spearheaded Zaitoon's promotional efforts, schemes, offers and launch campaigns resulting in increased inflows.Developed a digital marketing department to generate relevant leads, target high return on investment (ROI) areas, and analyzed social media data streams. Managed sales partner network, monitored its functionality, and redesigned incentive structures. These efforts helped establish Zaitoon as a household name in Lahore.

Yalkin Estates group is a real estate management company, which is based in Kyrenia, Cyprus since 1989.* Acquired Mega-Scale Real Estate Inventory * Performed Progressive Feasibility Analysis, Design, and Implementation Plan * Developed Sales Framework & Created Implementation Road Map * Structured A Trading Network For Real Estate InventorySuccessfully achieved a total inventory collection worth over $18,107,000 comprising over 800 Real Estate Units, Increased Yearly Revenue by 70% and implemented cutting edge digital solutions for the first time in Cypriot Real Estate Market.

Sar Sabz Pakistan - An Awareness Drive To Plant 100 Million Trees Across PakistanI was accountable for developing the product to make it self sustainable as a business model of its own & devising the complete marketing and branding strategy of Sar Sabz Pakistan. I was part of the core management team and worked closely with the Founder, MD and Core Committees Of Pakistan Chamber Of Commerce (FPCCI).A Plus & Public News was going through a difficult period when I joined, there were financial difficulties and shortage of staff that created challengesSuccesses include creating nationwide buzz in the business community of Pakistan, Planting Over 100 Million Trees during the campaign and getting the Government Of Pakistan's Ministry Of Climate on board for Sar Sabz Pakistan.

Project Acquisitions and Marketing Strategy Execution:Responsible for project acquisitions in Islamabad, Rawalpindi, and Lahore regions.Developed and executed marketing strategies for the acquired projects with a focus on digital marketing efforts.Coordinated marketing efforts for projects marketed by IQ Properties and assisted the CEO in daily operational executions.New Business Opportunities and Market Research:Conducted market research to efficiently operate in the Punjab region and sourced new business opportunities for the organization.Sought real estate opportunities in terms of land and JV partnerships and established Realtor networks to channel business streams.Digital Marketing Leadership:Spearheaded all digital marketing efforts, including social media marketing, to enhance the reach and impact of marketing campaigns.Utilized SEO-optimized keywords and data analytics with tools such as Google Analytics to drive lead generation and increase online visibility.Team Management and Real Estate Dealership Networking:Guided day-to-day activities of the marketing team and formed coalitions of real estate dealers to execute projects and gather resources.Networked with real estate dealers to initiate SPV-based projects and further expand business operations.

Sales and Marketing Strategy Development:Assisted in the formulation of sales proposition, project brief, FAQ, and pricing of products based on market feedback and information.Implemented strategic marketing and sales plans to achieve corporate objectives for products and services.Conducted market research to analyze sales and marketing trends and forecasted annual and monthly marketing budgets.Brand Promotion and Lead Generation:Established and maintained the company's brand through ATL and BTL activities to generate hype and attract potential customers.Promoted real estate units through marketing initiatives and maintained a strong social media presence on multiple platforms to generate leads for business opportunities.Drafted press releases and represented the company to media outlets to increase brand visibility and recognition.Sales Team Coordination and Outdoor Vendor Management:Coordinated marketing efforts with the sales team and assisted them with marketing requirements to boost sales.Engaged outdoor site and event vendors to execute marketing strategy in collaboration with the sales department and sales partners within the firm.Developed and executed marketing activities that include market research, sales presentations, and advertising and marketing promotional events.Media Outreach and Budget Optimization:Managed overall sales and marketing activities, including market research and analysis of sales and marketing trends.Represented the company to media outlets and drafted press releases to increase brand visibility and recognition.Seeks to minimize marketing expenses by developing cost-effective marketing campaigns and leveraging SEO-optimized keywords to drive lead generation and enhance online visibility.

Implementation of Marketing Strategies:Contribute to the planning and execution of comprehensive marketing strategies to achieve company goals.Ensure that marketing plans are aligned with the overall business objectives and target audience.Conduct market research to gather insights and determine potential opportunities for growth and promotion.Operations Management:Support the Marketing Manager in overseeing day-to-day department operations to ensure efficiency and effectiveness.Monitor marketing expenses and collaborate with managers in preparing budgets to ensure financial stability.Track and analyze campaign results to continuously improve marketing efforts.Brand Awareness and Promotion:Organize and participate in marketing activities and events to increase brand recognition and engagement with the target audience.Prepare and plan advertising and promotional campaigns for products on various media platforms (e.g. social media, print, etc.).Collaborate with the marketing team to create impactful marketing material and content for publication.Influencer Marketing:Identify and search for potential influencers who align with the event's niche and target audience.Build strong relationships with selected influencers and cooperate with the marketing team to effectively coordinate influencer marketing campaigns.Develop and execute influencer marketing strategies and campaigns to reach a wider audience and drive brand growth.

I was responsible for supporting the marketing team in the execution of daily tasks and promotional activities. The ideal candidate should possess a strong understanding of digital marketing tools and techniques, including Google Ads, SEO, and digital marketing strategies.Key Responsibilities:Administrative Tasks and Promotional Activities:Assist in daily administrative tasks, including social media management, copywriting, direct mail, and web advertising.Participate in the execution of promotional activities and events.Market Analysis and Research:Conduct market research and analyze competitor activities to improve campaign efficiency.Collect and analyze quantitative and qualitative data from marketing campaigns.Marketing Materials and Communications:Prepare promotional presentations and suggest workable concepts.Assist in the distribution of marketing materials and PR packages to influencers.Maintain and update the company database and CRM systems.Lead Generation through SEO and curating campaigns on Facebook and Google AdsGraphic Design and Video Production:Support the creation of graphics using Adobe Illustrator and Adobe Photoshop.Create short video formats using Premier Pro and After Effects.Arrange and execute real estate product shoots.