Responsible for the Marketing Plans for Martini, Vodkas and the Agency Brands (LVMH - Louis Vuitton Moët Hennessy and Patrón Spirits - Premium tequila Patrón). Reporting to the Marketing Manager of the Business Unit in Spain and to the Country Manager in Portugal, with the direct report of 3 Assistants, 1 Brand Ambassador and 1 Brand Contact for Martini.Also with the responsibility of Marketing Coordinator of the team in Portugal and member of the Bacardi-Martini Portugal Leadership Team.

Senior Brand Manager of White Spirits (Rum - Bacardi, Vodka - Eristoff and Grey Goose, Cane - Leblon)Additional interim responsibility of Gin and Whiskies from Jan-Jun 2013Reporting to the Marketing Manager of the Business Unit in Spain, with the direct report of 2 Assistants, being responsible for the development and implementation of the Strategic Marketing Plans in Portugal:- Planning and coordination of ATL campaigns, with strong focus on Digital/Social Media- Development of the channels Promotional and Brand Activation Plans according with brand’s target (Off-Trade, C&C, Wholesalers and On-Trade) in coordination with the Trade Marketing, Sales Team, Procurement, Supply and Logistic.- Regular analysis of the Market (Nielsen, market research studies)- Responsible for control of the Brand’s P&L, A&P, KPI’s and reports to the BU. - Coordination with Global Teams in order to implement the Brand’s Visual Identity, global initiatives/campaigns, best practices and launch new products.

Accumulation of previous responsabilities as Brand Manager for all brands in the categories of Whiskies, Creams, Wines, Rum and White Spirits.

Continuing as Brand Manager with the same responsibilities but changing to new spirits categories, looking for new growth opportunities in White Spirits and launching new products in the market, exploring the dark rum segment through Urban Art sponsorship under the umbrella of Pampero Fundación.

Responsible for the definition and implementation of the brands Strategic Plans according with the brand stage and portfolio strategy and report of one Assistant.- Coordination with international teams for the local development and implementation of campaigns and definition of growth drivers for each brand. - Planning and management of ATL campaigns with the Creative and Media agencies and BTL campaigns (On/Off-Trade) with the Customer Marketing Team.- Control of budget and brands performance (KPI’s such as sales, stocks, pricing, distribution, share of market, competition, P&L). - Planning and analysis of market research.- Launch of new brands/variants of Diageo Portfolio as was the case of Baileys Hazelnut and most recently Tanqueray nº Ten, a premium gin.- Responsible for the definition and production of the Christmas packs for the main brands.- Planning sponsors, parties, events and partnerships.- Responsible for evaluation and measure of all brand activities.

With the purpose of developing Digital Marketing Strategies in order to create a more engaging relationship with the consumer, increasing brand awareness and the frequency/moments of consumption.Responsible for the definition and implementation of the RM&Digital plans for the brands: J&B, Johnnie Walker, Cardhu and Classic Malts, Bushmills and Pampero.Management of the Digital annual plans with the Creative agencies for the creation/maintenance of websites/social network pages and with Media agency for the promotion plan.Definition and implementation of recruitment strategies for databases and social media pages for consumer life cycle communications.

Responsible for the definition, development and control of the Marketing Plans (TV, press and Digital campaigns) for Portugal, Hungary and the launch of the services in Israel, with the report of 2 Assistants.- Launch of new products/services, including the launch of the new brand “Natta” and an online platform to access contents in real time.- Definition and implementation of mobile Marketing campaigns with several partners.- Responsible for the negotiation with Mobile Operators, Media Agencies, Brookers, Labels, Call Centers and media partners for each country.

I've started my career in Vodafone as Marketing Assistant being responsible for the implementation and operational control of Clube Viva editions.After a few years I became responsible for the Customer retention / Loyalty Program “Clube Viva”, managing the periodic offers (commercial conditions) and the Communication Plan (magazine, stores visibility, Internet platforms, IVR, SMS campaign, invoicing and mailing) assuring the suppliers negotiation, back office areas coordination and sales training with assistant report.Development and implementation of special campaigns to launch new products/services and CRM.Program monitoring: sales, forecast, stocks/deliveries, budget control.Main projects:Online/IVR Clube Viva Order – Responsible for definition and implementation of the order process through the website (self-care area) and IVR platform.Clube Viva Order Module – Leader of the project development for a new order module in Siebel with connection to SAP.Personalized program for Opinion Leaders – Responsible for the definition, implementation and coordination of a dedicated service for specific consumers.