Product Strategy: Develop and articulate a clear product strategy aligned with company goals and market trends.Product Roadmap: Create and manage a comprehensive product roadmap, detailing feature releases and improvements over time.Market Research: Conduct thorough market research and competitive analysis to identify opportunities and customer needs.Cross-Functional Leadership: Lead cross-functional teams, including engineering, design, marketing, and sales, to deliver successful product launches.Requirements Definition: Define product features, functionality, and requirements based on customer feedback, market research, and business priorities.Project Management: Oversee the end-to-end product development process, ensuring projects are delivered on time and within budget.User Experience (UX): Advocate for a superior user experience and collaborate with design teams to create intuitive and user-friendly interfaces.Metrics and Analysis: Establish and monitor key performance indicators (KPIs) to assess product performance and guide decision-making.Product Launch: Develop and execute go-to-market strategies, including pricing, promotional activities, and communication plans.Stakeholder Communication: Effectively communicate the product vision and progress to internal and external stakeholders.Quality Assurance: Collaborate with quality assurance and testing teams to ensure product quality and reliability.Customer Feedback: Engage with customers to collect feedback, identify pain points, and drive product improvements.Budget Management: Manage the product budget, allocate resources, and control costs to ensure a positive return on investment.Regulatory Compliance: Ensure the product complies with industry regulations and standards.Innovation: Foster a culture of innovation, continuously seeking ways to enhance products and drive growth.Team Development: Mentor and lead product management teams, fostering their professional growth and productivity

•Assist in conducting market research to analyze competitive activity and work to identify key strategic segments and messaging for product lines.•Act as communication bridge - between tech team and all business teams Sales, Support, Marketing and commercial growth.•Develop wireframes/sketch and collaborate with designer + developer to create the ideal user experience.•Exclusively work on finding up growth features.•Gather all customer requirements, define user stories, mention scope and prioritize tech team's development. •Define the KPIs, processes and get them implemented.•Also, playing the Project Manager role. Running Jira Sprints, backlog grooming, hours estimations and uplifting tech team.

• Lead e-commerce marketing planning and joint business plan with strategic partners.• Acquired and scaled digital landscape for the brand, expanding customer base overtime by optimizing major KPIs & have witnessed growth in MAU. • Effectively strategized and executed performance campaigns primarily on FB, Google & utilized other channels for potential/new customer acquisition. • Own the conversion & retention marketing budget, optimizing the program to hit revenue goals.• Manage and supervise digital media plans across relevant channels. • Work closely with internal teams to execute 360 campaigns.• Ensure maximum brand engagement by optimizing campaigns.• Have achieved growth in brand presence while ensuring to attract the relevant target audience.• Direct coordination with FB & Google account managers for target achievement. • Actively analyze performance through Google Analytics.• Supervising Community Management for our various FMCG clients.• Strategize to expand digital landscape by collaborating with relevant 3rd parties.• Provide marketing, brand, and sales insights and updates to upper-management on a regular basis.• Build strategies along with the Ecommerce department to expand customer database on digital media and bring in more traffic on our relevant clients online store.• Work on new ideas for online customer retention, re-marketing & re-targeting.• Manage social media team and ensure time management.

• Forecasting, planning and budgeting of marketing efforts for upcoming launches.• Work closely with the E-com team in order to devise & execute effective sales strategies that result in revenue and profit generation from online mediums - e-store, social media, email/SMS marketing, collaborations, etc.• Closely working with R&D team to introduce new features in the App.• Take care of performance audit ensuring user journey isn't compromised.• Develop monthly digital plans that includes Facebook & Google organic & paid media, SMS, & other digital channels.• Assist the designer in creating and designing campaigns.• Create and maintain social media editorial calendar and posting schedule.• Explore and utilize potential social media platforms to increase brand reach and brand awareness.• Monitor activities of direct & indirect competitors on social media.• Plan & present new social media strategies.• Explore different ways of Facebook promotion to achieve targets.