Develop, establish, and maintain marketing strategies to meet organizational objectives.Demonstrate effective management of the marketing, advertising, and promotional activities of the organization.Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, and brand awareness. Understand the products and services offering and approach of key competitors communicate products and service differentiation for sales and provide input to senior leadership. Conduct marketing surveys on current and new service concepts. Expanding Aster Hospital Business in GCC & MaldivesAchieving the annual target of 12 CR annually from GCC & Maldives Associating Aster with Govt and Private Insurance Companies of the given region and generating business.Extensively traveling to the regions given and maintaining good relations with our associates.Managing a team of 4 taking care of int operations and query

Achieve International patients budgets in line with business planMaximize International patient volume and revenue by focusing on specific geographies & keymedical specialties.Identify, select & build a network of healthcare facilitators in the target geographies.Drive CRM and MIS initiatives that lead to better lead generation & conversion and excellent service delivery.Expand the network of Healthcare Facilitators (HCFs) and develop good relations leading to higher yieldsBusiness consolidation from the existing markets.Support initiatives in new geographiesIndividual focus and attention to detail on establishing each hospital as a centre of excellence for medicalvalue travel by ensuring excellent service delivery.Utilize Digital marketing to increase brand penetration and positive word of mouth in target geographiesPlan and execute overseas OPD’s with the objective of driving increased footfalls in specific specialtiesSupport the GM in Telemedicine and Teleradiology initiativesDevelop MIS and business tracking to the last detailRun a CRM program for International Patients vertical that results in better lead generation, conversion andhigher realizationsEnsure all International patient spends are in line with budgetsWork with the Brand team and GM to deliver marketing collaterals required for various promotionalprograms

• Working closely with the Head of Marketing to support programs and initiatives at Hospital with specific focus on adding value in the long term.• Leading the Business Development by proposing a strategy, managing the resources, budget, impact and focusing on results and revenue.• Interacting closely with customers to understand their healthcare requirements, and how Aster can bridge these gaps in services available. • Working closely with network expansion and operations team.• Organizing Seminar and Medical Camps in Africa, Middle East and Gulf Countries.• Branding Aster CMI Hospital in Africa and Middle East.• Ensure Services meet the standards as defined by the Quality Council of India.• Manage the services within the policies.• Ensure that all International Staff are properly trained.• Monitor Operations to ensure the effective uses of resources.• Manage the service in line with the agreed budget.

• To promote the aims and objectives of the Organization. • Travelled to Afghanistan-Kabul for OPD Camp and Oman Representing Narayana Group of Hospital for Oman Health Exhibition.• Travelled to Kenya, Tanzania and Mozambique for Business Development, Promotion, Branding and OPD Camps.• Implementing business procedures, prepare reports, budgeting, controlling expenditure, business presentations in meetings and maintaining quality standards.To lead a team of professional workers and to ensure good practice at all times.• Travelling to Different Countries for Business Development and Organizing CME’s and OPD’s camps.• Communicating with partners and regular follow up for referrals.• Handling the operations for International Patients.

Has done process improvements for the operations team in executing their processes in a much improved manner and better quality than before.Conduct office improvement task.Prepare revise and submit reports and budgets.Perform training sessionsImplement measure to provide motivation for employees.

Budgets-Expenses, Revenues and ReceivablesRevenue Projections, Analysis and MIS generationFollow up and co-ordination with corporate and units finance teamsActivity plan and update of various verticals-reporting of shortfallsAssisting Head- Sales & International Business in making strategies, presentation etc.Follow-up on key action plans on part of the Head- Sales & International Business