-Preparing and reviewing marketing materials, monitoring the careers information material in the atrium, and ensuring it is fully stocked and current. -Developing presence across weekly vacancy newsletter and implementing email marketing strategies, including audience segmentation and user journeys using email marketing platforms (Constant Contact, Mailchimp). -Data-driven, able to provide compelling insights that drive action. A/B testing, monitoring performance and optimise for… Show more -Preparing and reviewing marketing materials, monitoring the careers information material in the atrium, and ensuring it is fully stocked and current. -Developing presence across weekly vacancy newsletter and implementing email marketing strategies, including audience segmentation and user journeys using email marketing platforms (Constant Contact, Mailchimp). -Data-driven, able to provide compelling insights that drive action. A/B testing, monitoring performance and optimise for client’s target results, analysing trends and acting on these to improve the offering continuously. -Helping to promote and maintain the brand, working with the social media team to ensure alignment across marketing platforms. -Thinking creatively to promote events on social media platforms and via email-Assisting in the preparation, set-up, effective communication and smooth running of events-Dealing with the full range of career information enquiries face to face, via telephone, and email. -Tracking with students in relation to their work placement and job search activity and ensuring attendance at events, and updating CRM (via Microsoft Dynamics), management of data, and ensuring the quality of the same. -Gathering data for the First Destination Survey and Work Placement Students for the annual survey, ensuring a high response rate. Developing an attractive report for both internal and external viewers.➢ Achievements: -Over the same period of the previous year, I successfully increased the Newsletter's click-through rate by 680% while sending 28% fewer emails. Show less

• Collaborating with small businesses to establish and enhance their digital marketing strategies.• Defining marketing strategies and tactics that align with the event's objectives, target audience• Developing and executing social media marketing campaigns to promote the event across various platforms such as Facebook, Twitter, Instagram, and LinkedIn• Creating engaging and compelling content, including posts, graphics, videos, and stories, to generate interest and attract… Show more • Collaborating with small businesses to establish and enhance their digital marketing strategies.• Defining marketing strategies and tactics that align with the event's objectives, target audience• Developing and executing social media marketing campaigns to promote the event across various platforms such as Facebook, Twitter, Instagram, and LinkedIn• Creating engaging and compelling content, including posts, graphics, videos, and stories, to generate interest and attract prospective attendees.• Monitoring and responding to comments, inquiries, and messages on social media platforms to maintain active engagement and foster relationships with potential attendees.• Collaborating with event partners, sponsors, and other relevant stakeholders to cross-promote the event and maximise promotional efforts.• Tracking and measuring the effectiveness of marketing efforts using social media analytics and other relevant tools.• Oversee the overall website structure, content, and design.• Ensure the website is user-friendly, mobile-responsive, and aligned with brand identity.• Manage website content updates, including product information, blog posts, and images.• Coordinate with design and development teams for website enhancements and updates.• Conduct keyword research and implement SEO best practices.• Track website performance metrics (traffic, conversions, bounce rates, etc.).• Analyse website data to identify opportunities for improvement.• Integrate website content with other digital marketing channels (social media, email, PPC).• Ensure consistency in messaging and branding across all platforms.• Manage and optimize paid social media advertising campaigns.• Track ad performance and adjust budgets accordingly. Show less

-Studied and acquired a basic understanding of cloud Data Analytics stack (e.g. Hadoop/Spark data lakes, SQL Data Warehouses, Data Streaming, ETL, data governance, Business Intelligence, Predictive Analytics, OLAP, data science framework, BigQuery, Looker).-Developed a Website during MBA studies as an assignment and put into practice all the digital marketing strategies learned in the MBA. (Website Look, Landing Page, Content Marketing, Lead Capture, Email Marketing, Google Ads, and… Show more -Studied and acquired a basic understanding of cloud Data Analytics stack (e.g. Hadoop/Spark data lakes, SQL Data Warehouses, Data Streaming, ETL, data governance, Business Intelligence, Predictive Analytics, OLAP, data science framework, BigQuery, Looker).-Developed a Website during MBA studies as an assignment and put into practice all the digital marketing strategies learned in the MBA. (Website Look, Landing Page, Content Marketing, Lead Capture, Email Marketing, Google Ads, and SEO).-Learned how to translate business insights into technology for management and act as a thought leader in data analytics topics.-Ran and extracted reports/data from internal and external systems.-Studied Digital Branding and Reputation Management, Strategic Planning and Balanced Scorecard, Data Art and Visualisation, Fundamentals of Business Intelligence, Data Mining and Predictive Analyzes, Innovation Management and Agile Management, SEM and SEO, Media Intelligence and Digital Strategy, Promotion and dissemination of digital business, Business Intelligence Tools, AI Environments and Virtual Assistants, Agile Methodology and Culture for Marketing (scrum and Kanban), Big Data and Data Science Marketing, Inbound vs Outbound Marketing, Data Warehouse and Dimensional Analysis, Persuasion and Consumer Journey, Omnichannel Sales, Paid Media and Lead Generation, Digital Channels and E-CRM, Disruptive Digital Business Models, Neuromarketing Show less

-Acted as the point of contact for all social media accounts of ISA, including FaceBook, Instagram, Twitter, Linkedin and Blog. Produced and scheduled posts with A/B testing on all different channels.-Created weekly, monthly and quarterly marketing plans and presenting these to the company directors-Created content on Social Media and Blog in order to engage with and attract new customers.-Built a defined marketing strategy for the main target groups.-Creation of blog… Show more -Acted as the point of contact for all social media accounts of ISA, including FaceBook, Instagram, Twitter, Linkedin and Blog. Produced and scheduled posts with A/B testing on all different channels.-Created weekly, monthly and quarterly marketing plans and presenting these to the company directors-Created content on Social Media and Blog in order to engage with and attract new customers.-Built a defined marketing strategy for the main target groups.-Creation of blog content/articles using google keywords in order to rank on Google’s first page organically. (engagement and enhance SEO)-Paid Campaign: Launch, monitor and optimise campaigns across Google and LinkedIn platforms-Perform research on current benchmark trends and audience preferences.-Design and implement social media strategy to align with business goals.-Social media benchmarking to compare the progress and performance metrics to industry best practices, identifying trends in the sector and monitoring insights, while always establishing new ideas to increase awareness of their brand. Show less

-Built and maintained beneficial and trusting relationships with customers and optimised client service and support.

-Acted as the point of contact for all social media accounts of ISA including FaceBook, Instagram,and YouTube. Produced and scheduled posts with A/B testing on all different channels.-Created video campaigns on YouTube in order to engage with, and attract, new customers.-Built a defined marketing strategy for the main target groups.-Making data-driven decisions to increase reach, engagement, and interactions across all social media channels, presenting growth media metrics to… Show more -Acted as the point of contact for all social media accounts of ISA including FaceBook, Instagram,and YouTube. Produced and scheduled posts with A/B testing on all different channels.-Created video campaigns on YouTube in order to engage with, and attract, new customers.-Built a defined marketing strategy for the main target groups.-Making data-driven decisions to increase reach, engagement, and interactions across all social media channels, presenting growth media metrics to managementAchievements: -Created sales posts and built a brand on social networks (Facebook/Instagram). Hired a video maker to develop institutional videos. Developed the video idea and content.-Developed a YouTube channel and created videos about the city, attractions, and the hotel to promote the hotel (Click here).-Created the Hotel Page on Linkedin to share information about Ireland's hospitality industry and build authority. Show less

-Worked in a fast-past sales environment, identifying and qualifying prospective clients. -Generated new business opportunities to grow pipeline. -Managed, tracked and reported on all sales activities and results. Supported line manager on larger client projects and accounts, and delivered written output ensuring excellent quality and accuracy. ( Microsoft Excel: Pivot Tabel, VLOOKUP, IF.-Targeted property owners: Found properties to bring to our company to sell. Provided guidance… Show more -Worked in a fast-past sales environment, identifying and qualifying prospective clients. -Generated new business opportunities to grow pipeline. -Managed, tracked and reported on all sales activities and results. Supported line manager on larger client projects and accounts, and delivered written output ensuring excellent quality and accuracy. ( Microsoft Excel: Pivot Tabel, VLOOKUP, IF.-Targeted property owners: Found properties to bring to our company to sell. Provided guidance and assisted sellers and buyers in marketing and property for the right price under the best terms. -Prospected through advertisements and campaigns while promoting properties. Sold several private and commercial properties (Real estate agent): sales by door-to-door, email, and phone. -Achievements: Negotiated a fine fee with the city hall, avoiding the company paying a fine of more than 10 thousand reais. Show less

- Managed the company accounts receivable, controlled payment flow, and the daily collection of securities. Issued invoices, negotiated agreement/refinancing/extrajudicial notification. - Creating monthly reports using Microsoft Excel and PowerPoint.- Achievements: Increased the organisation's operational efficiency through the implementation of an automatic email through a spreadsheet function, optimising time management and team efficiency by focusing on active billing by phone… Show more - Managed the company accounts receivable, controlled payment flow, and the daily collection of securities. Issued invoices, negotiated agreement/refinancing/extrajudicial notification. - Creating monthly reports using Microsoft Excel and PowerPoint.- Achievements: Increased the organisation's operational efficiency through the implementation of an automatic email through a spreadsheet function, optimising time management and team efficiency by focusing on active billing by phone. Received a bonus of R$1200.00 for the department's results and soon after was promoted. Show less

- Led the operations of a busy fashion retail store in Brazil. Ensured all systems operate smoothly and align with our quality standards. Maximised the efficiency of all business procedures.-Established production KPIs and conducted quality assessments. Monitored daily operations and addressed potential issues when they arise. Built processes that met our business objectives and ensured compliance.-Trade Marketing and Visual Merchandising