Led the Product and Tech team, employing an agile methodology, to drive innovation and to reach the impact.Collaborated closely with the CPTO to establish the product vision and strategy, including the development of proof of concepts (POCs) and minimum viable products (MVPs).Define and manage the product iterations, Story Map, Backlog, and User Stories.Worked closely with the product designer to enhance the Customer and User experience through extensive A/B experiments, and idea validation frameworks.Took ownership of the Product and Tech team's Objectives and Key Results (OKRs), aligning them with overall organizational goals.Partnered with Business Partners to understand their challenges and provided effective solutions leveraging our product and technology expertise.Collaborated with the marketing team to define Go-to-Market strategies for new product features ensuring successful launches.Worked in conjunction with the Data and Business Intelligence (BI) team to establish data-driven decision-making processes, setting up multiple dashboards to monitor vital KPIs and improve product performance.

Bringo Maroc by Carrefour : Product, Data and Digital Marketing management Head of E-commerce product & data & digital marketing department

Led the largest squad, 'Vertical and User-centric', at Avito: Oversaw a cross-functional team using the Agile methodology, specifically Scrum, to accomplish Avito's main mission.Launched 'Avito Immobilier Neuf': Successfully introduced a new product dedicated to new real estate construction, expanding Avito's offerings in the market. Optimized user experience on Avito.ma's mobile platforms: Continuously improved the user experience of Avito.ma's mobile platforms, enhancing usability and satisfaction. Redesigned Avito's Android and iOS Apps: Led the full redesign of Avito's Android and iOS applications, incorporating insights from a successful Minimum Viable Product (MVP) and extensive A/B testing. Launched 'Vacation Rental' as a new Real Estate verticalization: Implemented a complete verticalization of the 'Vacation Rental' category.Analyzed behavioral data and identified opportunities.Defined and owned the squad's Objectives and Key Results (OKRs): Took ownership of defining and clarifying the squad's OKRs, aligning individual and team goals with the overall company objectives.

Managed project implementation within the Scrum framework: Successfully supervised the implementation of projects using the Scrum framework, ensuring impact and value delivery.Built and managed cross-functional teams: Formed and effectively managed teams consisting of 4 to 10 members, including developers and/or functional experts. Constructed and monitored the project budget: Developed and tracked the project budget throughout the project execution to ensure financial control and accountability. Organized and led Scrum ceremonies: facilitated and guided various Scrum ceremonies, such as sprint planning meetings, retrospectives, and demonstrations, promoting effective collaboration and adherence to project timelines. Facilitated functional design workshops: actively facilitated workshops with business partners to gather functional requirements and ensure alignment with project objectives. Participated in decision-making processes: Collaborated in making functional, technical, and software-related choices to determine the most suitable solutions for the project.Collaborated closely with Project Directors: Worked in close partnership with Project Directors to provide accurate reporting and track project progress effectively. Proactively managed risks: identified and assessed potential risks, implementing preventive measures to avoid any delays or deviations in project timelines or budget.Ensured adherence to quality standards: led efforts to maintain a quality-driven approach, ensuring compliance with the Reference Model Project (RMP) deliverables, such as project plans, project binders, safety requirements analysis, etc.

Consultant AMOA du projet SIPH “Système industriel de la production horaire" chez SNCF Réseau.

Conception, développement et adaptation d’outillage concernant les indicateurs de disponibilité des jeux de données et leurs éligibilités.Mise en place d’une solution pour internaliser un outil de réservation de jeux de donnés pour des tests fonctionnels (dans le cadre de la réversibilité).Gestion des nouvelles installations applicatives du domaine fixe grand public (SI fixe grand public).Participation à la gestion du changement lié à la réorganisation des activités du test du groupe SFR-Numericable.

Aider à la métrologie, au troubleshooting et au diagnostique des problématiques data en configurant et développant des outils pointus et sur-mesure d'aide à l'analyse.Developper un outil pour superviser les APNs (Acces Point Name). Cet outil était mis à disposition au cockpit de Bouygues Telecom dès sa livraison. C'est une extension de Zabbix permettant la gestion dynamique des APNs de Bouygues Telecom.Participer au recensement et à l'analyse du besoin en proposant des solutions techniques pour le développement des outils.

Réaliser un prototype d'IHM générique pour les prototypes des services dialoguant de l'équipe. Cette réalisation consiste en la conception, l'implémentation (en HTML 5 et JavaScript) et faire en sorte de la rendre la plus générique possible (configuration et découpage en modules).Implementer des services DTMF (As, DAS,...)

Etude globale du fonctionnement de la 2G et 3G de cet opérateur

Membre du parlement marocain des enfants.