Ana Sendra Email & Phone Number

Spain

Spain

Alicante, Valencian Community, Spain

I optimise user experiences through research and collaborative design thinking sessions, contributing innovative ideas and insights. Once we have defined and ideated, I design visually appealing and intuitive user interfaces for both web and mobile applications, developing interactive prototypes and refining designs based on valuable user feedback. Furthermore, I bring marketing proficiency to the role, creating logos, layouts, and managing social media platforms to amplify brand visibility and engagement. With expertise in design tools like Adobe Cloud and Figma, a robust understanding of user-centered design principles, and effective communication skills, I am dedicated to delivering creative designs.

This was a 23-week self-initiated project, during the Visual Communications BA (Hons), where my creative challenge was to increase community engagement and lower disruptive behaviours. I created a project plan to follow, fully immersed myself in research and designed a solution called "CIVIC," an app with three main functions activated by neighborhoods: listings of activities, integrated social media, and an alarm system for unsafe situations.

Edinburgh City, Scotland, United Kingdom

In this four-week blue sky project during the Visual Communications BA (Hons), where our team of six had to create a new cider range, I organised different sections on Mural, distributed tasks, and designed a Gantt Chart to track progress and meet deadlines. Through exploring "How Might We Statements", I designed User Personas to address their frustrations and highlight Innis and Gunn's elements, as well as created mock-ups. I actively contributed to decision-making and presented our ideas to Innis & Gunn.

Edinburgh City, Scotland, United Kingdom

In this ten-week project, during the Visual Communications BA (Hons), our team of eight people created a campaign to raise awareness among young audiences about Maggie's, an organisation that provides free cancer support and is a client of Emperor. I designed Gantt Charts to follow and evaluate the process and organised different sections in Mural for task distribution. I was responsible for gathering information and leading the team during the research and ideation phase, serving as a facilitator during a sprint session.

I design original prints, posters, and personalized illustrations that I sell on Instagram, shops and galleries. One of my designs was selected to be showcased in Madrid for the collective ‘Mujer Warmi’ in an exhibition about violence against women, “Hartas” (Nov.2019).

Valencia

Collaborations with Renee Vila as a freelancer for academic and cultural events, festivals and fashion.

Valencia, España

During my internship at Jovi Photography Studio as a digital editor for product photography, I was responsible for the daily production of designs that effectively advertised various products on demand.

Ba (Hons) Visual Communication, User Experience, First

Higher National Diploma, Visual Communication: User Experience Design, Grade A

University Of The Arts London Art And Design Level 3, Art And Design Level 3, Grade A

Higher National Diploma, Photography And Filming, Grade A

Technical Assistant, Graphic Design, Disctintion