Leading the digital transformation and e-commerce strategy at Bloomingwear.E-commerce Strategy & Leadership: Spearheading the development and execution of e-commerce strategies to drive sales growth and profitability, both through the website and mobile app.Digital Marketing Excellence: Overseeing performance marketing, social media, and SEO/SEM efforts, ensuring optimized ROI on all campaigns.Omnichannel Integration: Enhancing the customer journey across digital and physical touchpoints, focusing on seamless integration between online and offline sales.Team Collaboration & Leadership: Building and managing high-performing e-commerce and digital marketing teams, fostering a culture of collaboration and continuous improvement.Market Expansion & Partnerships: Driving business expansion through partnerships with key marketplaces Data-Driven Decision Making: Leveraging analytics and customer insights to optimize performance, maximize user engagement, and improve conversion rates.Innovation & Growth:Leading new initiatives, to enhance brand visibility and customer retention.

Develop and lead the organization digital marketing strategy and its digital calendar;Manage initiatives aimed at increasing traffic, driving customer engagement and conversion;Produce, develop and implement leading online sales strategies, including: websites, CRM, social & eCommerce;Formulate and implement all digital marketing and media campaigns including SEO, SEM, Display, Programmatic and Social;Partner, manage and ensure accountability of internal & external stakeholders;Oversee the performance of CRM and email marketing results, set benchmarks & report on opportunities and insights weekly;Analyses and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards and relevant business tools;Responsible for creating aroadmap and backlog for the product teamDrive decision-making based on ROI for company metrics and customer experience based on qualitative and quantitative dataResponsible for being the final decision maker on all work in collaboration with an agile team including prioritization and user experienceWork closely with the e-commerce team and main stakeholders to set priorities, scope work, and create a roadmap for the larger teamCollaborate across the org with CX, Sales, Marketing, R&D, Operations, and Mobile App teamsResponsible for strong inter-department collaboration and communication including capacity, trade-offs, and risks.Responsible for helping technology and design partners work in agile product management and holding them responsible for their part in the agile process and methodologies.Perform competitive analysis and user research

- Develops and executes .com business plans to deliver sales results, including maximized volume potential, increased merchandising effectiveness, growth of product group(s), and brand share.- Specifically, develop and maintain the on-line channel portfolio items while balancing customer item profitability metrics.- Responsible for accurate forecasting of monthly sales.- Leads annual business planning process for Omni Channel.- Regularly reconciles deductions/payments and updates promotional plans to remain within budget.- Serves as “voice of customer” to the company in order to address customer needs and accomplish goals and objectives, including launch of new items and optimal execution.- Influences across the organization to ensure full alignment to the customer/company business plan and drive long-term business objectives.- Creates, maintains, and leverages relationships with senior-level decision makers, internally and externally.- Collaborates cross-functionally with internal partners, such as Finance, Logistics, and Operations to drive efficiencies.- Creates, establishes, and/or manages customer-specific scorecards to monitor sales progress and identify and close sales gaps.- Serves in the role of expert on assigned product group(s) and designs innovative programs that generate a win-win outcome.- build company OMNI Channel program.

.Analyzing sales and website performance data on a daily basis, to understand what is happening andidentify opportunities for growth.. Use industry trading knowledge to ensure categories are merchandised effectively to maximize sales.Ensure the suitability and relevancy product recommendations across the site.. Instigate and manage tests to optimize all recommendations.. Working closely with buying colleagues to improve communication and efficiencies betweendepartments.. Working with the buying team & UX team to optimize the online navigation structure.. Manage the recommendations tool to deliver the most relevant products recommendations on product pages & on the website.. Ecommerce stock management, to anticipate issues relating to product availability.. Work with the operations and the replenishment representatives to identify the most efficient stockmovements as per the business need.. Ensure tactical offers, promotions and campaigns are supported with appropriate categories andmerchandising.. Regular checks of the site to ensure accuracy and relevancy of navigation, search and productplacement within categories; and identify opportunities for improvement.. Make commercial recommendations to messaging on homepage and other key positions on-site toimprove trading.. Custom build product lists to support editorial and email marketing, using knowledge of stockavailability to ensure lists are commercial, yet maintaining the fashion credibility of the site.. Assist in ensuring all products are beautifully and strategically merchandised across the site in Just In,category listing pages, designer listing pages, and trend pages.. Regular auditing of products online to ensure it is appropriately presented with the customer in mind.. Create special Online Campaigns to drive customer engagement, sales, conversion etc.. Supporting with the execution of the overall trade planning of the website campaigns - Offers & keyproduct launches.

. Review logistics performance with customers against targets, benchmarks and service agreements. . Direct availability and allocation of materials, supplies, and finished products. . Direct team activities, establishing task priorities, scheduling and tracking work assignments, providing guidance, and ensuring the availability of resources. Collaborate with other departments as necessary to meet customer requirements, to take advantage of sales opportunities. Explain proposed solutions to customers, management, or other interested parties through written proposals and oral presentations. . Develop an understanding of customers' needs and take actions to ensure that such needs are met. . Plan, organize, and execute logistics support activities. Support the development of training materials and technical manuals. monitoring the quality, quantity, cost and efficiency of the movement and storage of goods. coordinating and controlling the order cycle and associated information systems. analyzing data to monitor performance and plan improvements and demand

E-Commerce Operations Supervision and support • Support the team to organize their tasks and daily plan.• Ensure team members complete all required all documents paperwork, system updates, daily check list tasks and reports. • Drive the team to deliver order fulfillment “Preparation & Delivery” SLA and individual KPI’s• Facilitate operations and logistics coordination for efficient and effective online order management • Handling customer’s inquiries escalations when required. • Handle campaigns and promotional events that require specific operational coordination Learning and Training • Build and maintain the knowledge base • Responsible for team knowledge update and awareness • Held the new employees induction• Train and coach the team to achieve the department goals • Provide leadership and acting as a positive role model at all times. Development and bugs• Assess systems, process gaps & propose fixes• Escalate and translate customer service needs into technical requirements. • Follow up technical requirements are being deliver and satisfy business as well as customers’ needs Reporting and analysis• Circulate order management reports to relevant parties • Analyze and report inquiries trends in a timely manner.• Suggest solutions and complaint killer initiatives. • Own and achieve the agreed KPIs & SLA• Report customer service activities and performance

Provide a friendly, efficient and professional customer service experience using phone, email and the web.Deal with and respond to all customer contact received by phone, email and web in a professional manner within agreed service levels.Process customer refunds .Produce reports as requested using relevant systems.Provide operational, administrative and analytical support to the E-Commerce Operations Manager and any ad hoc tasks that arise within a busy e-commerce environment.Investigate customer issues with 3rd party partners to a satisfactory conclusion.

Manage and coordinate all marketing, advertising and promotional staff and activities. Conduct market research to determine market requirements for existing and future products. Analysis of customer research, current market conditions and competitor information. Develop and implement marketing plans and projects for new and existing products. Manage the productivity of the marketing plans and projects. Monitor, review and report on all marketing activity and results. Determine and manage the marketing budget. Deliver marketing activity within agreed budget. Develop pricing strategy. Liaison with media and advertising . Develop and implement strategy for internet communications and B2C areas. Manage and govern the “look and feel” of websites based on global standards and branding direction. Manage the development, coordination and implementation of the editorial and creative content for all internet marketing and websites with internal and external content providers, including advertising agencies and content vendors. Increase visibility of customer facing websites through campaign activities, marketing strategies and search engine optimization. Conduct competitive assessments and technology scoping to identify and evaluate new industry trends and technologies.. Define and implement appropriate measurement methodology, metrics and ROI models to evaluate internet effort effectiveness.

As Network AdministratorAdministration and maintenance of company’s internal systems , Configuration and set-up of all new server systems required internally for the company’s activities, Firewall administration and overall responsibility for company IT security , Administration of email servers for company-wide email , Forecasting any needed improvements, budgeting for and implementing any changes. As Computer TeacherPlan, evaluate, and revise curricula, course content, and course materials and methods of instruction , Supervise students' laboratory work , Select and obtain materials and supplies such as textbooks and laboratory equipment , Evaluate and grade students' class work, laboratory work, assignments, and papers ,Maintain student attendance records, grades, and other required records

Plans, leads and supervises the sales efforts and programs Participates in the development, implementation and evaluation of all the sales plans, oversees all the sales managers and marketing personnel and promotes sales excellence in the staff . Responsible for developing sales strategy and company sales procedures, training and motivating sales staff and achieving sales targets and revenue goals . Nurturing relationships with top accounts, leading the development of new products and services, participating in national sales conferences and high level sales negotiations . Setting targets and sales goals and developing and managing the sales budget

Develops and implements marketing communication strategies to increase sales. Executes conception and supervision of communication, advertisement and promotion for each activities referring to each target group. Manages and coordinates activities of exhibitions, events, advertising and point of sales. Cooperates and supports Sales team, product managers, product training manager for commercial plans and activities that including of promotions, launching, and sales & marketing tools such as printing materials, display panels etc.. Supervises subordinates for all communication and advertisement activities. Manages internal and external communication activities