Ana Sierra Email & Phone Number

Spring, Tx, Us

Valencia, Valencian Community, Spain

-Facilitated cross-cultural exchange with 140+ students annually, enhancing their English proficiency through interactive and conversational strategies-Created visually engaging digital content, lesson plans, and graphic presentations to boost student engagement and cater to diverse learning styles

-Delivered up to 9 content calendars monthly for clients across varying industries such as hospitality, CPG, and developments.-Coordinated and led bi-weekly client calls, referencing agenda-Produced photo, graphic, and video content, including Instagram Reels, for clients-Conceptualized, directed, filmed, and edited short form video content for client, applying relevant social media trends to maximize performance-Reported account health and analytics to clients via monthly report decks-Worked in tandem with creative team to conceptualize and execute monthly photo and video shoots on behalf of clients - including mood board, shot list, model coordination, props budget.-Created and implemented monthly video and static Facebook & Instagram social ads for clients

Austin, Texas Metropolitan Area

-Copywrote and scheduled social media content for clients across food & beverage, retail, and CPG industries, maintaining a tailored and consistent brand voice for each account-Demonstrated strong time management by consistently delivering 3+ content calendars biweekly, meeting all deadlines and supporting a 100% on-time delivery rate for all client campaigns-Assisted in client photoshoots by drafting and executing detailed shot lists, contributing to an increase in visual content for client campaigns

-Composed local and national media lists using Cision-Discussed deskside visits, media alerts, TMTs and SMTs and press kits-Advanced my knowledge and experience in pitch and news release distribution for national targets

-Curated social media platforms for a non-profit organization and increased following by a total of 20%, using analytics and Facebook Business Manager-Headed PR efforts for the annual awards program, coordinating with winners to pitch stories and gain press coverage from 3 news outlets -Executed 5 email campaigns and garnered over 4,500 engagements

-Led 4 students in developing and presenting an advertising campaign for JuiceLand, winning the account by understanding the clients' brand voice, competitive landscape and target audience-Collaborated with team in conducting primary research in the form of survey, in-depth interview, on-site research and photovoice-Designed and proofread a 30 page plans book containing a campaign concept, calendar, budget breakdown, target profile and ROI projections

Austin, Texas Area

-Collaborated with the marketing team to manage the various social media accounts of a premier music business organization at UT Austin-Orchestrated a concert benefiting an Austin charity by booking local talent, partnering with a venue and directing an event team

Austin, Texas Area

-Contributed to the production of the largest student-run fashion show in the nation, televised on an ESPN affiliated network-Communicated with prominent local fashion leaders weekly via professional phone, email and in-person interactions-Occupied entry operations at a prominent New York Fashion Week show (Christian Siriano SS'19)

Austin, Texas Area

-Led public relations efforts for a thriving men's retailer by connecting with over 100 local media outlets via news release and media pitch-Expanded a local label's integrated communications efforts by writing, proofreading and interviewing subjects for a branded blog-Generated earned media for the brand by securing press recognition, blogger endorsements and social media influencer acclaim

Austin, Texas Area

-Composed and broadcast weekly playlists highlighting emerging and local artists with followings under 5 million-Developed skills in radio broadcasting, including how to operate a soundboard and knowledge in broadcast law

Austin, Texas Area

-Collaborated with a team of stylists, photographers, writers and models to conceptualize a layout design-Designed a spread for the leading fashion magazine at UT Austin