Ana Sierra A

Ana Sierra A Email and Phone Number

Planning / Projects / Biomedical / Administration / Innovation ManagementRisk Management / Strategic Vision / Perspective / Sales / Channel Management @
Ana Sierra A's Location
Medellín, Antioquia, Colombia, Colombia
About Ana Sierra A

Biomedical Engineer with over 15 years of experience leading business development and project management in the healthcare sector, focused on improving quality of life. A balanced approach with extensive knowledge in market analysis, growth strategies, and negotiation, which enables me to efficiently and strategically identify and capitalize on innovative business opportunities. Highly skilled in preparing and managing budgets, KPIs, and ecosystem relationships (CRM). I specialize in leading and training high-performance teams, ensuring the achievement of major development and business-driving objectives.

Ana Sierra A's Current Company Details
Biomedical Technology Consulting

Biomedical Technology Consulting

Planning / Projects / Biomedical / Administration / Innovation ManagementRisk Management / Strategic Vision / Perspective / Sales / Channel Management
Ana Sierra A Work Experience Details
  • Biomedical Technology Consulting
    Consulting Specialist
    Biomedical Technology Consulting Jan 2022 - Present
    Medellín, Antioquia, Colombia
    Carry out analysis in the selection of biomedical technology, financial evaluation, according to the economic conditions of the company and the needs in health and provision; determining acquisition models that leverage the operation. In this way, we contribute to financial sustainability, clinical and technological relevance.- Technical analysis to support management and hiring decisions. Our depth will depend on the client's needs; However; The analysis is carried out from the financial… Show more Carry out analysis in the selection of biomedical technology, financial evaluation, according to the economic conditions of the company and the needs in health and provision; determining acquisition models that leverage the operation. In this way, we contribute to financial sustainability, clinical and technological relevance.- Technical analysis to support management and hiring decisions. Our depth will depend on the client's needs; However; The analysis is carried out from the financial axes, biomedical technology, user experience, negotiation with the insurer and negotiation with the provider. Show less
  • United Imaging Healthcare
    South America Regional Sales Manager
    United Imaging Healthcare Apr 2022 - Jul 2024
    Colombia
    Ensure the operation of the different channels.Ensure access to the different channels.Lead the South American sales team to guarantee business sustainability.Lead the technical customer service team.Lead the applications team and project implementation.Develop and identify new business opportunities.Develop commercial and marketing strategies.Prepare and manage administrative and sales budgets by country.C-Level negotiation.Manage various… Show more Ensure the operation of the different channels.Ensure access to the different channels.Lead the South American sales team to guarantee business sustainability.Lead the technical customer service team.Lead the applications team and project implementation.Develop and identify new business opportunities.Develop commercial and marketing strategies.Prepare and manage administrative and sales budgets by country.C-Level negotiation.Manage various projects.Customer service.Strategy implementation.Cost control.CRM implementation for sales strategy.Channel formation.Acquisition of distributors and channel opening.Responsible for annual sales and administrative budget (over 20 million USD). Show less
  • Siemens Healthineers
    In Vivo Sales Manager Colombia
    Siemens Healthineers Jul 2021 - Jan 2022
    Colombia
    Lead the sales team in Colombia, to ensure the sustainability of the business.Develop commercial and marketing strategies.Preparation and management of budgetsCarry out negotiations with the different clients.Manage the different projectsPerform customer support
  • Seguros Sura
    Technical Director Of Medical Images And Other Diagnostic Aids
    Seguros Sura Oct 2016 - May 2021
    Colombia
    Responsible for the administration and optimization of an annual budget of more than 30,000 million pesos, ensuring the efficient use of resources and compliance with financial objectives.Implementation of new trading models that optimize operational efficiency, improve user experience, and adjust service delivery flows according to specific segments.Development of diagnostic models adapted to the different health insurance schemes, guaranteeing accuracy and quality in the… Show more Responsible for the administration and optimization of an annual budget of more than 30,000 million pesos, ensuring the efficient use of resources and compliance with financial objectives.Implementation of new trading models that optimize operational efficiency, improve user experience, and adjust service delivery flows according to specific segments.Development of diagnostic models adapted to the different health insurance schemes, guaranteeing accuracy and quality in the results.Leadership in the development and management of the telediagnosis area, reaching more than 5000 interpretations daily, which allows greater accessibility and efficiency in medical care. Comprehensive development of a digital environment for the medical imaging line, including mobile applications, radiation dose management, RIS, PACS and super PACS systems, website, remote desktop, remote reading and standardization of protocols, thus improving interoperability and efficiency in the provision of diagnostic services. Show less
  • Seguros Sura
    Coordinadora Tecnica Nacional De Imagenes Medicas
    Seguros Sura Sep 2012 - Oct 2016
    Medellín, Antioquia, Colombia
    - Desarrollo plan de Mantenimiento Equipo Biomédico - Ampliación de portafolio con mas de 265 nuevos estudios diagnósticos creados- Lideré el desarrollo y la implementación de entrega de resultados diagnósticos de imágenes médicas y otras ayudas diagnosticas, logrando impactar mas de 4 millones de resultados y una eficiencia operativa superior 2000 millones de pesos.- Lideré los nuevos modelos de Negociación, con eficiencia operativa, experiencia de usuario diferencial y flujos… Show more - Desarrollo plan de Mantenimiento Equipo Biomédico - Ampliación de portafolio con mas de 265 nuevos estudios diagnósticos creados- Lideré el desarrollo y la implementación de entrega de resultados diagnósticos de imágenes médicas y otras ayudas diagnosticas, logrando impactar mas de 4 millones de resultados y una eficiencia operativa superior 2000 millones de pesos.- Lideré los nuevos modelos de Negociación, con eficiencia operativa, experiencia de usuario diferencial y flujos de prestación según segmento por más de USD 7.3 millones de dólares Show less
  • Gilmedica
    Gerente Comercial Linea Estetica
    Gilmedica Jun 2012 - Aug 2012
    Diseño de área comercial
  • Bimedco S.A.S.
    Ejecutiva Comercial Di
    Bimedco S.A.S. Nov 2010 - Jul 2012
    - Venta Especializada de equipos de diagnóstico- Gestión de hasta cinco proyectos simultáneos- Desarrollo de influenciadores de compra
  • Dilaser S.A.
    Gerente Comercial
    Dilaser S.A. Aug 2004 - Mar 2010
    Poblado,Medellin
    - Ventas superiores al millón de dólares anual- Internacionalización formaciones técnicas- Consecución de nuevas distribuciones - Manejo comercial de la línea de equipos biomédicos en dermoestética y cirugía plástica.- Aplicacionista de producto internacional
  • Universidad Eia - Escuela De Ingeniería De Antioquia
    Profesor Docente
    Universidad Eia - Escuela De Ingeniería De Antioquia Mar 2003 - Jul 2004
    Docente de Morfología para Ingenieros Biomédicos
  • Clínica Láser De Piel
    Ingeniera Biomédica
    Clínica Láser De Piel Mar 2003 - Jul 2004
    Ingeniera de Equipo láser dermatológico y oftalmológico

Ana Sierra A Education Details

Frequently Asked Questions about Ana Sierra A

What company does Ana Sierra A work for?

Ana Sierra A works for Biomedical Technology Consulting

What is Ana Sierra A's role at the current company?

Ana Sierra A's current role is Planning / Projects / Biomedical / Administration / Innovation ManagementRisk Management / Strategic Vision / Perspective / Sales / Channel Management.

What schools did Ana Sierra A attend?

Ana Sierra A attended Escuela De Ingeniería De Antioquia, Universidad De Medellín, Eneb - Escuela De Negocios Europea De Barcelona, Eneb - Escuela De Negocios Europea De Barcelona, Universidad De Medellín, Medellin's University.

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