Ana Stabel Email & Phone Number

Porto, Portugal

• Provided and marketed a selection of innovative products for dermatologists, plastic surgeons, and aesthetic doctors, backed by scientific studies.• Managed marketing strategies to promote new products and increase market penetration.

Porto Area, Portugal

Senior Consulting for ALIADOS CONSULTING CASA DA CRIANÇA - Guimarães, PortugalWorkshop on Basics of Fundraising, Strategy to meet Financial Sustainability. Analysis and Recommendation of CRM Software and Digital Agency to develop a new website and manage social media, taylored to their needs and resources.Mentoring on the implementation of the above.IPA - Portuguese Institute of Afasia - Matosinhos, PortugalWorkshop on Basics of Fundraising, Strategy to meet Financial… Show more Senior Consulting for ALIADOS CONSULTING CASA DA CRIANÇA - Guimarães, PortugalWorkshop on Basics of Fundraising, Strategy to meet Financial Sustainability. Analysis and Recommendation of CRM Software and Digital Agency to develop a new website and manage social media, taylored to their needs and resources.Mentoring on the implementation of the above.IPA - Portuguese Institute of Afasia - Matosinhos, PortugalWorkshop on Basics of Fundraising, Strategy to meet Financial Sustainability, Fundraising Strategy building and one to one Mentorship on Strategy implementation.APPC - Porto Palsy Association - Porto, Portugal Fundraising Strategy and Plan to raise €300.000 to build an independent housing for EU college students coming to attend Porto University, while educating APPC's Leadership about what is and how to fundraise.Senior Consulting for DARYL UPSALL COMPASSION INTERNATIONAL - Madrid, Spain Interviews in São Paulo and Rio de Janeiro - Brazil about the Fundraising Market and Children's Sponsorships. Talked to various Church leaders and major NGOs to gather information and compile the final report. Exceeded contractor's expectations with 22 interviews over 18 planned with thorough content. Show less

Porto, Portugal

• Developed an automated digital accessibility compliance tool at EqualWeb Brasil, enabling people with disabilities to access digital information easily.• Implemented strategies to make companies more inclusive, leading to increased business opportunities.• Collaborated with cross-functional teams to ensure the success of the accessibility tool and drive positive impact.

São Paulo Area, Brazil

Responsible for supervising a team of professionals in conducting fundraising activities and 16 surgical missions that provided surgeries to 1,015 children with cleft lip and palate in the northeastern region of Brazil. Managed a portfolio of donors, foundations, and international company grants. Established and nurtured all governmental relationships to enable the work of the NGO in different states and cities. Significant accomplishments include:• Played a key role in enabling the… Show more Responsible for supervising a team of professionals in conducting fundraising activities and 16 surgical missions that provided surgeries to 1,015 children with cleft lip and palate in the northeastern region of Brazil. Managed a portfolio of donors, foundations, and international company grants. Established and nurtured all governmental relationships to enable the work of the NGO in different states and cities. Significant accomplishments include:• Played a key role in enabling the organization to demonstrate exceptional transparency in governance, leading to its recognition as one of the "100 Best NGOs" by Época magazine in 2017, achievement of a grade of "A+" in 2018 using the same criteria for certification, and acquisition of "Transparent NGO" seal awarded to only 40 organizations in Brazil.• Established productive relationships with the Board of Directors, the Director of Medical Council, together with the group of 450 medical volunteers to organize internal processes, implement evaluation for team performance and recognition of volunteers.• Organized internal processes, hit collection goals, raising revenue by 23% in the first year and 46% in the second. Established partnerships with national and international companies, governments and government companies that have provided multi-year sponsorships ensuring the sustainability of operations. • Increased Fundraising taking it to it's highest in the organization's life. Identified potential donors by researching prospects, developing strategies and donation solicitation methods, and organizing multiple fundraising events and communication campaigns.• Led the inauguration of two new sites for conducting surgeries, namely Porto Velho (RO) and Mossoró (RN), and promoted the long-term sustainability of these sites with multi-year sponsorships. • Developed and implemented a mobile app for registering patients prior to missions to better estimate the demand, and plan the use of resources. Show less

São Paulo Area, Brazil

Teached Brand Licensing to Communications & Business Admin Students

São Paulo Area, Brazil

As the Brands and Licensing Business Manager, I was tasked with supervising character licensing for kids, along with content licensing for all edutainment programs produced or co-produced by TV Cultura for Pay TV and new VOD platforms such as Apple store, Netflix, NET Now, Sky, and others. Significant accomplishments include:• Reorganized all contracts and licensees in debt, representing 15% of income• Introduced new licensees and led the development and implementation of a new… Show more As the Brands and Licensing Business Manager, I was tasked with supervising character licensing for kids, along with content licensing for all edutainment programs produced or co-produced by TV Cultura for Pay TV and new VOD platforms such as Apple store, Netflix, NET Now, Sky, and others. Significant accomplishments include:• Reorganized all contracts and licensees in debt, representing 15% of income• Introduced new licensees and led the development and implementation of a new style guide Show less

São Paulo Area, Brazil

As the Marketing Director for the company’s Consumer Products Segment, I was in charge of facilitating the negotiation for the acquisition of PUCCA’s Master License, which represented an increase of 30% in Warner’s Brazilian business, inverted a 20% declining trend, and reinforced Warner’s licensee presence in the girl’s properties market. Significant accomplishments include:• Repositioned the female brand “Tweety” for pre-teen girls with strong fashion ingredients, and developed a… Show more As the Marketing Director for the company’s Consumer Products Segment, I was in charge of facilitating the negotiation for the acquisition of PUCCA’s Master License, which represented an increase of 30% in Warner’s Brazilian business, inverted a 20% declining trend, and reinforced Warner’s licensee presence in the girl’s properties market. Significant accomplishments include:• Repositioned the female brand “Tweety” for pre-teen girls with strong fashion ingredients, and developed a relationship website backed by an MSN ad campaign that generated six times more clicks than market average.• Enhanced the brand’s visibility through the development of press advisory and public relations programs and special events spontaneous media.• Increased the income of Scooby Doo’s brand by 133%, and raised the number of licensees by 70%.• Won multiple international awards including Fast & Furious 2006 – Best Acquisition in New Properties (Pucca), Fast & Furious Award 2005 – Reinvention of a Secondary Property (Penelope), Best Marketing Plan 2003 – Scooby Doo and POPAI, and Best Temporary Themed Display for “Back to School” in 2003. Show less

São Paulo Area, Brazil

Supervised the creation of strategic alliances with key retailers in Brazil such as Pão de Açucar, Wal-Mart, Lojas Americanas, Renner, Lojas Brasileiras, and Mappin. Spearheaded the implementation of the first Cooperated Marketing Fund among licensees that was subsequently converted into a program of monthly cooperated allocation.• Increased the participation of new animated movies in Disney Brazil billing from 5% to 12%.• Orchestrated the successful negotiation and coordination of… Show more Supervised the creation of strategic alliances with key retailers in Brazil such as Pão de Açucar, Wal-Mart, Lojas Americanas, Renner, Lojas Brasileiras, and Mappin. Spearheaded the implementation of the first Cooperated Marketing Fund among licensees that was subsequently converted into a program of monthly cooperated allocation.• Increased the participation of new animated movies in Disney Brazil billing from 5% to 12%.• Orchestrated the successful negotiation and coordination of Disney Live Shows including the Magic Disney implementation at Barra Shopping, RJ, and Morumbi Shopping during Christmas with more than 20,000 attendees.• Developed the direct sales channel, through Catalogue, rating its licensee among the five largest Brazilian licensees. Show less

São Paulo Area, Brazil

Group Product Manager responsible for 54% of company brands.Launched new products as Harpic, Poliflor Pratic, and relauched SanPic and Vidrex.Represented Brazil in Latin American meetings for product development and marketing studies.Managed 4 product managers in Surface cleaners, Disinfectants and Multipurpose Cleaners.

São Paulo Area, Brazil

Managed brands of bar soap from 3 factories in the North, Southeast an South of the country; respectively, Bem te vi, Sunbright and Gaucho brands.

Social Psychology

Mba, Business Management

Leadership & Management Development Program

Consumer Marketing Strategies

Post Grad, Marketing

Bachelor, Food Engeeniering