A 25+ years of experience and knowledge in Software & Enterprise IT business, including 18 years in senior HP leadership roles across the Middle East, Mediterranean, Africa, Europe. An in depth and hands on experience in sales leadership and management, account management and technical sales, professional services and support, direct and indirect sales management, channel and alliances, system integration, OEM, General, and P&L Management. Both Vertical and cross industry knowledge spanning public sector and a wide range of private enterprises and industries, including telecoms and service providers, financial services and banking, Oil and Gas, healthcare and utilities services, manufacturing and distribution. Operating in multiple markets and in various leadership capacities, gaining experience in corporate enterprises, commercial, small and medium businesses and markets. Also developed a particular interest and in depth knowledge of Go-To-Market strategies, including planning and driving medium and long-term sustainable growth plans.Results-focused, creative and dedicated and with a passion for delivering high performance, while managing diverse teams of multicultural backgrounds. A firm believer that people are an organisation’s most valuable asset, always made it a priority to surround the business with the best talent; people who are extremely motivated, committed to driving sales excellence, adopt a hands-on style and strive to win in the market. Continually developing, empowering, inspiring and promoting the right people has always been a top priority, believing in a duty to help others grow through continuous coaching and mentoring. A considerable international experience, having lived in Jordan, Saudi Arabia and currently Dubai. In spare time, enjoy Motorsport, hunting, camping and travelling; visiting more than 80 countries and conducting business in most of them.