Anas Kaadan Email & Phone Number

Ottawa, Canada Area

Ottawa, Canada Area

Inbound Marketing: Improved Welch LLP’s online presence by creating and maintaining a new responsive, content driven website. By implementing the latest SEO and Accessibility trends, the website saw an exponential boost in traffic and a significant increase in lead generation during my time at the company.Content Marketing: Created landing pages and lead acquisition forms to capture user/lead data from Webinars, Publications and Events. The media is later published on the corporate website and social media.Marketing Automation: Drafted and sent various e-mail templates and newsletters to consenting leads and clients for maximum engagement with Welch’s brand and content. Leads were nurtured and synchronized to Welch’s CRM (Salesforce) for analysis, reporting and potential engagement.Reporting: Compiled and automated marketing analytics and reports into Klipfolio Dashboards that got submitted to management monthly.Collaboration: Work with a team of professionals on various projects and assisted with mentoring new members as well as providing support with external seminars, HR initiatives, Health & Safety, and tech-related issues.

Ottawa, Canada Area

Creation of company’s main website using WordPress & Joomla as well as several other projects based on Photoshop designs.Creation of various web templates from scratch and using PHP and Javascript (JQuery) to add extra layers of functionality, like interactive content, promotional pop-ups, rotating banners, contact forms, registration forms, etc.Ensured currency of online content & enhanced the websites’ SEO & Analytics regularly.Maintenance of the company’s mailing lists and creation of several HTML newsletter templates based on preliminary Photoshop designs.Assisted with yearly marketing events and campaigns by creating sales pages, landing pages using HTML, CSS & PHP and reported monthly traffic using Google Analytics.