Anas Khan Email & Phone Number

Pakistan

Karāchi, Sindh, Pakistan

Karachi Division, Sindh, Pakistan

- Bridged the language gap and empowered Daraz shoppers: Collaborated with ChatGPT to build a cutting-edge Retrieval Augmented Generation (RAG) model powering "Discover Daraz," enabling users to effortlessly find products through natural language queries. This innovative approach revolutionized product search and drove a 15% increase in user engagement. - Developed and improved supervised external matching algorithm. It fuels Daraz’s price promise: +27% matching accuracy boost + 33% precision gain guarantees "Best Price" on 120k competitive products. - Built churn prediction model with 0.78 F1 score, enabling Daraz to retarget at-risk users & boost repurchase rate by 5.6%. - Reinvented push notifications: Offline Reinforcement Learning CQL network boosted CTR 31% with 16% fewer notifications, reducing user fatigue. - Revolutionized marketing attribution with the Markov chain model, attributing conversions across channels (not just last touch), enabling significant strategic shifts

Karāchi, Sindh, Pakistan

- Developed Daraz Deep Dive (D3) automated framework which detects Key Performance Indicator (KPI) fluctuations and points to underlying causes saving an expected cost of $96,000 per year.- Engineered end-to-end data pipelines for Search keyword analysis, unraveling crucial insights into CTR and CR. This facilitated profound customer understanding for the business, amplifying visibility into keyword performance and aligning with strategic goals of data-driven decision-making. - Developed an advanced anomaly detection pipeline for NorthStar KPIs, culminating in a dynamic dashboard enabling real-time identification of fluctuations, empowering strategic business responses. This initiative enhanced data-driven decision-making by swiftly pinpointing root causes behind KPI shifts.

Karāchi, Sindh, Pakistan

- Responsible for designing social media post.- Developing and running Social Media Campaign across Facebook and Instagram.- Developing Website using MERN stack which connects tutors with students

Karāchi, Sindh, Pakistan

- Revamping e-commerce model by thoroughly analysing competitors offering. The objective was to provide superior experience to customer and enabling easy and natural information retrieval in Product Detail Page)- Rolling out Sorting Quiz to help aspiring student to pick the right career for them. It incorporate different personality trait to assess and suggest student different courses and bootcamp.

Karāchi, Sindh, Pakistan

- Developing a supervised ML algorithm for sentiment analysis/verbatim analysis for Roman Urdu and English. The process involves the removal of stopwords, lemmatization, tokenization, vectorization using TD-IDF and word2vec, and prediction using Naive Bayes and Linear SVC. - Gathering business intelligence through scrapping websites of competitors.- Cleaning products name file, so that it complies with given product name's SOPs.- developing an algorithm for matching similar product names in the master file and vendor file. It involves working with python regular expression, fuzzy match, TF-IDF matcher, and Elastic Search.- assist the content team in product mapping and removal of duplication in the product list. - developing Excel VBA code to automate the task of downloading images and saving them in their respective folders.

Karāchi, Sindh, Pakistan