I am a Data Scientist at Alibaba Group, where I apply my marketing background and data analytics skills to create innovative solutions for Daraz, the leading online marketplace in South Asia. I am passionate about bridging the language gap and empowering Daraz shoppers through natural language processing (NLP) and retrieval augmented generation (RAG) models. In my role, I have collaborated with ChatGPT to build a cutting-edge RAG model powering "Discover Daraz," enabling users to effortlessly find products through natural language queries. This innovative approach revolutionized product search and drove a 15% increase in user engagement. I have also developed and improved supervised external matching algorithms, churn prediction models, and push notification strategies, resulting in significant boosts in matching accuracy, repurchase rate, and click-through rate. Before joining Alibaba, I was a MERN Stack Developer at Qalam Tutor Academy, where I designed and developed websites and apps using MongoDB, Express, React, and Node.js. I also ran social media campaigns across Facebook and Instagram, reaching thousands of potential customers. I learned to develop websites and apps out of my keen interest in the digital revolution happening in Pakistan, and my desire to resolve bottlenecks in different industries through coding and appropriate marketing. I graduated from the Institute of Business Administration in 2022 with a Bachelor of Business Administration degree in Marketing. I have a strong foundation in marketing concepts and strategies, as well as data analysis and visualization tools, such as Excel, Python, SQL, and Tableau. I have also earned multiple certifications from Udemy, HackerRank, and DataCamp, demonstrating my proficiency in various data science and web development skills. I want to revolutionize the way data and tech are perceived in Pakistan, and I aim to add value by crunching useful insights, simplifying the data through easy-to-understand visualization, and automating manual tasks through the art of python scripting.