Roaring Concepts (RC) is a marketing agency within the American Marketing Association (AMA) in the Florida International University chapter, which deals with real clients to satisfy their marketing request in order to give real work experience to students. My RC team and I worked hard on creating marketing campaigns with the purpose of promoting and increasing the awareness of the AMA around campus. We strived to encourage and inform students about the benefits of becoming involved with the AMA. Finally, we help to improve the social media traffic and developing content of the webpage of the association.