Ana Sofia Camacho Email & Phone Number

Minneapolis, Mn, Us

Boston, Massachusetts, Us

Owned strategic vision, overseeing the entire lifecycle from ideation to successful execution, for the retail customer segment with a flywheel motion (recently acquired solution) and nascent offering; expanded access to a 10,000+ global brand network. • Increased user adoption from 9 to 174 users in first two months, then to 1,000+ users by EOY; maintained momentum with a 46% month-over-month increase in onboarding engagement. • Engineered a transformative shift in implementation and launch processes from prominent retailers such as DoorDash, Uber Eats, and Albertsons. • Streamlined time-to-market by an unprecedented 300%, progressing from one program launched every three quarters to five programs launched within a single quarter. • Optimization significantly elevated program scalability and operational efficiency. • Collaborated seamlessly with cross-functional teams to establish standard methodologies for retail customers, encompassing onboarding, strategy, and internal processes. • Enhanced performance delivery by reducing time-to-launch and fostering increased product adoption. • Reduced assisted onboarding services usage by 42% which improved the customer experience.

Boston, Massachusetts, Us

Spearheaded concurrent strategic initiatives and pioneered testing strategies to penetrate new customer segments, pricing models, and revenue streams to catapult business growth. • Recruited by C-level executives to co-lead the vision, organizational structure, and operations for a new team focused on scaling and enabling all go-to-market teams to achieve company-wide goals. • Managed a team of four program managers, enablement strategists, and communications specialists.• Provided mentorship/guidance which led to a 40% improvement in team productivity. • Successfully aligned and streamlined the delivery framework and release process for 135 features in one year across 25 product areas, ensuring seamless coordination across all functions. • Built delivery framework to validate 250+ product features to assess release readiness. • Liaised with sales, marketing, customer success, product development, and finance teams to roll out a new pricing model, fostering cohesion and alignment across the organization. • Implemented metrics and dashboards to measure business and financial value, playing a pivotal role in monitoring, tracking, and identifying areas for improvement.

Boston, Massachusetts, Us

Oversaw the core strategic network growth that drove 70% in ARR Growth (from $35 million in 2019 to $120 million in 2021), launched products, and actualized 15% higher adoption rates and 20% increase in product sales. • Owned the development and vision for 20+ technical API integrations and retailer partnerships, constituting 93% of syndication usage across all Salsify brand customers. • Designed, built, and launched 10+ technical integrations to automate the delivery of product content to top tier retailers including Amazon, Walmart, Target, The Home Depot, and Wayfair. • Conceptualized and implemented an 18-month product roadmap. • Directed the Go-To-Market (GTM) strategy, reimagining the product's market positioning with new pricing/packaging strategies and company-wide enablement. • Collaborated with Business Operations, Data Products, and UX teams to establish comprehensive product operational health dashboards. • Expanded initiative across product lines, ensuring companywide distribution and accessibility. • Partnered with the director of engineering to establish a consistent track record of execution and operational excellence as well as building and innovating on the foundational cloud API infrastructure to bridge the gap between brands and retailers.

Boston, Massachusetts, Us

Chaired strategic initiatives to increase adoption across retail product areas and reduce support case numbers. • Supported integrations by creating SOPs, identifying engagement gaps, and automation opportunities. • Onboarded 500+ suppliers with tailored training, enablement content, and adoption campaigns.

Boston, Massachusetts, Us

Oversaw Flex Project Lifecycle Management solution for Hallmark, Oshkosh, and Harley Davidson. • Liaised with Caterpillar to track and monitor 300+ reported issues while optimizing triage operations. • Developed comprehensive project plans outlining goals, scope, timelines, and resources.• Monitored and managed changes in project scope, schedule, and costs. Allocated resources efficiently to maximize productivity.• Maximized client value and project profitability by 13% for clients in the Retail, Footwear, and Apparel customer division

El Paso, Texas, Us

Bilingual Middle and High School Math Summer School Teacher. Taught summer courses for English, Science, and Math in Both English and Spanish language.Founded a summer program aimed at students beginning school in Texas with an education background from Mexico. The program was focused on providing students early exposure to the US education system.