Ana Sofia Gonzalez H Email and Phone Number

- Currently lead account manager for a state-wide QSR client, Pollo Tropical. Overseeing the launch of a new product line in Oct 2020 and now the development of creative content for POS, OOH, Social Media and TV.

- Manager within the team adapting the general market national brand campaigns for General Mills’, Big G Cereal brands, specifically to target Hispanic Americans in the U.S. Also, worked on the development of shopper campaigns, in partnership with local retailers, in high-indexed Hispanic cities.- Researched and assisted on the development of the competitive analysis and strategy for the launch of a new CPG product, Nudge (edible coffee). Supervised the creation of the new product packaging; ensured files complied with all legal regulations for production.

- Lead manager for a nationwide CPG brand, Tampico Beverages. Social and digital campaigns targeted key DMAs across the country through multiple platforms; campaigns also included field marketing support.- Staff coordinator for a local holiday-season skating event, BaySkate. Managed over 70 volunteers throughout the three-day and 5,000 people event.

Assisted in managing the account of a global liquor brand based in Mexico, Zignum Mezcal. Also, managed communication with the brand partners in USA and Europe, both in English and Spanish. Assisted in the planning and production of event activations.

- Participated in the programming of coupon campaigns, making sure each client’s specifications were met. Worked on campaigns for ONE SmartBlend from Purina and the cereal line from General Mills. - Assisted on guaranteeing the quality of the campaign, ensuring that the content provided was accurate. - Actively communicated with different departments regarding media execution tasks and problems.

- Planned and analyzed social media posts (Instagram, Facebook, Twitter).- Contributed to the planning of the company’s anniversary in-store promotional event.- Collaborated on the development of online tutorials for better understanding of new applications provided by the brand.

- Writing for advertising: wrote press release on sweepstakes campaign and wrote scripts for news anchors commercials.- Oral Communication: recorded audio for one TV commercial.- Participated in five short promotional videos, representing the TV channel for their Instagram account.

- Accounting and Microeconomics: Spring 2014- Accounting and Calculus for Business: Summer 2014