Ana Sofia Villarreal Email and Phone Number

As the Communications and Marketing Manager of SPA de Québec, I ensure brand consistency across all channels while overseeing the creation and development of graphic, audiovisual, and written content for the website, social media, and print materials. I plan and execute online advertising campaigns, write monthly newsletters, and propose improvements to optimize our marketing processes. Additionally, I organize events with a focus on commercial objectives and budgets, collaborating with various departments to ensure successful execution.

As a Social Media Strategist, I was responsible for meeting with clients to understand their business needs and develop tailored social media marketing strategies. Acting as the main point of contact between clients and the internal marketing team, I ensured seamless communication and alignment with client objectives. I led the creation of engaging audiovisual content, including promotional videos, Instagram reels, short clips, gifs, and other multimedia assets, ensuring each piece was aligned with brand identity and optimized for social media platforms. In addition, I supported content creation for comprehensive social media campaigns, utilizing Adobe programs such as Illustrator, Lightroom, Premiere Pro, and Photoshop to produce high-quality visuals. I also managed Facebook Ads campaigns, tracked their performance, and provided regular reports to both the internal team and clients, ensuring all campaign goals were met and optimizing strategies for maximum ROI.

As an indoor cycling coach, I successfully combined my interpersonal skills with my passion for music and indoor cycling in a side job that I truly enjoyed. I learned how to create enjoyable experiences, even during demanding sessions.

As a Business Intelligence Analyst, I supported decision-making by analyzing internal data and generating clear, actionable reports that communicated insights to relevant departments.I was responsible for identifying industry trends, providing valuable insights that helped shape strategic decisions. I planned and coordinated in-store product testing, ensuring that study objectives were met and delivering reliable results. Additionally, I identified opportunities to improve the product testing process, making it faster and more efficient. I also maintained close relationships with market research agencies, providing them with in-depth insights on the products being studied to support their analysis and drive informed decisions.

As a Trade Marketing Intern, I managed advertising materials in magazines and at point-of-sale locations, ensuring alignment with store needs, brand positioning, and buyer profiles. I analyzed in-store promotions and activities, providing insights to optimize future campaigns. I also updated digital portals for key retail stores, ensuring that content remained relevant and up-to-date.Additionally, I presented key results to various teams, helping inform decision-making and improve overall marketing strategies.