Ana Soliven Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Responsibilities:o Designing and Execution of campaign strategy for customer engagement and sales communication. Developing Database analysis and lead generation workflows to segment identify and convert high-propensity prospects into paying customers.o Designing and running multi-variant testing, user-surveys and landing pages in Aprimo in order to optimize campaign performance and conversions.o Provide systems training (Aprimo, DREAMmail) and support for our stakeholders… Show more Responsibilities:o Designing and Execution of campaign strategy for customer engagement and sales communication. Developing Database analysis and lead generation workflows to segment identify and convert high-propensity prospects into paying customers.o Designing and running multi-variant testing, user-surveys and landing pages in Aprimo in order to optimize campaign performance and conversions.o Provide systems training (Aprimo, DREAMmail) and support for our stakeholders across multiple functions in the business. o Systems Administration for Both DREAMmail and Aprimo Platforms, including system, DNS and site configuration; IP reputation management; system integration (e.g. with core business sites and services) and applications support. o Oversee general campaign management and data operations.Achievements:o Delivered multiple planned phases of the Aprimo marketing automations system to gain efficiencies in campaign management, increase user engagement and optimise sales conversions across 2 million customers in 18 countries:o Systems Administration o Automation of data integration with core Hotfrog databaseso Migration of critical system communications to Aprimoo Designing, deploying and optimising the email deliverability strategy o Designing Email Campaign workflows that make a direct business impact by actively engaging an audience of 2 Million small businesses to update and add content to their profiles in order to gain SEO for their business listing.o Optimized Email Deliverability by focusing on inbox placement and list hygiene resulted in a 12.5% Uplift in Email Deliverability for Hotfrogo Consistently achieved double-digit conversion rates across 2 m program recipients in 18 countries. Also consistently achieved email campaign results well above email campaign benchmarks. With a consistent average conversion rate of 16% Show less

Responsibilities:o First Level Support – for the web-based email marketing platforms DREAM 8.0, DREAMmail and DMConnect (DREAMmail API).o Supporting clients throughout APAC of Email Marketing Best Practice and guidelines. This included companies such as DELL APAC for B2B and B2C markets, RBI, Permission, BMF and Virgin Blue.o Executing basic SQL queries retrieving client data from the back end of the platform for ad-hoc data requests.o Unix Scripting in order to filter… Show more Responsibilities:o First Level Support – for the web-based email marketing platforms DREAM 8.0, DREAMmail and DMConnect (DREAMmail API).o Supporting clients throughout APAC of Email Marketing Best Practice and guidelines. This included companies such as DELL APAC for B2B and B2C markets, RBI, Permission, BMF and Virgin Blue.o Executing basic SQL queries retrieving client data from the back end of the platform for ad-hoc data requests.o Unix Scripting in order to filter retrieved log information from the platform.Achievements:o Implementation and support of Campaign Management Activities such as: o Segmentation of Data o Contextualizing Subject Lines and creative. o A/B Testing of creative and subject line o Using Segmentation of data to drive engagement in their eDMs.o Rollout these Campaign management activities by training key stakeholders for Campaign management for clients such as Catch, Permission and Dell APAC.o Web Development – maintaining a client facing website that documents how-to instructions and common error codes for the platform. This website was found in the Epsilon-APAC homepage throughout 2009-2010 Show less

Responsibilities:o Second Level Support to top tier Investment Banks in the APAC region as well as secondary support for NA Region using the GL Trading Software. o Project Management in rolling out upgrades and updates for software in the APAC region and testing any changes made to any exchange feed on weekends. o Solely responsible in maintaining and driving a program that reports on the software status of all APAC regions’ software platforms. This was software that supported… Show more Responsibilities:o Second Level Support to top tier Investment Banks in the APAC region as well as secondary support for NA Region using the GL Trading Software. o Project Management in rolling out upgrades and updates for software in the APAC region and testing any changes made to any exchange feed on weekends. o Solely responsible in maintaining and driving a program that reports on the software status of all APAC regions’ software platforms. This was software that supported exchange feed for the APAC infrastructure as well as the client servers that connected to them. Achievements:o Managed a project that prepared the feed architecture in APAC to cater for the release of warrants in the OSE (Osaka Stock Exchange). This included weekend testing and orchestrating with operations and development teams throughout the APAC region in order for the feed to run smoothly as soon as the release dates for warrants was implemented by OSE. o Performing Server Audits and migrating software in order to optimize the performance of the Software throughout Asia. Basic network and unix systems admin skills were broadened with the implementation of this project. Successfully optimized the network feed of stocks throughout the APAC region allowing our clients to receive real time feed without any downtime.o Was the sole person supporting and developing an Application that automated a manual process of checking the network, and the applications in servers of APAC and top tier Investment Banks that are used for trading. The program was script based that sent an automated email to the Account Managers in the APAC region reporting the status of the applications running in the internal network and their client. It replaced a hours of manual checks ran by the Operations Team in Sydney in making sure that the infrastructure was ready and working before trading commenced in stock exchanges in APAC and NA. Show less

Education record

Bachelor Of Arts, English, Computer Science And Art History And Theory