Holding experience as a content writer, I perform content research in order to make quality content across various mediums like social media, website content followed by the content for offline mediums. Holding a Master’s degree in Journalism and Mass Communication, I use my strong media foundation to create engaging content and drive effective content strategies for better engagement across various sectors of business.Developing content for a Medical Institution’s website in compliance with the guidelines set by the Medical Council of India (MCI), the National Medical Commission (NMC), the West Bengal University of Health Sciences, and the Board of Governors in Supersession of the MCI.Developing content for an Engineering Institution’s website in compliance with the guidelines set by the AICTE and MAKAUT.Developing content for a Diagnostic center and polyclinic’s website.Developing content for a Construction Company’s website.Performing a thorough keyword research analysis using Google Keyword Planner to identify terms with high search traffic potential.Optimizing content for SEO to improve search ranks and online presence.Planning and managing content for multiple social media pages, including Sanaka Educational Trust’s Group of Institutions, Swami Vivekananda School of Diploma, Maa Sarada Institute of Nursing, Sanaka Hospitals, Shri Ramkrishna Institute of Medical Sciences and Sanaka Hospitals and Sanaka Clinic Durgapur, focusing on the Education and Healthcare sectors.Overseeing thorough stakeholder management inside and outside of the team and across many departments.Drove a 61% growth in website visitors within the education sector.Drove a 73% growth in website visitors within the Hospital sector.Drove a 60% growth in website visitors within the Construction sector.Analyzing Google Analytics demographics and optimized website content depending on the findings.Conducting off-page SEO marketing on Quora for education and poly-clinic sectors.Strategically planning the content calendar in advance to ensure smooth workflow and timely content delivery.