➢ As a dual property PR and Marketing Director, I managed a multi-million marketing budget, incorporating a strategic advertising, E-commerce, social media and communications plan which covered the F&B, MICE and Rooms segments. ➢ Focused on YoY revenue growth strategies through diverse marketing efforts, promoting the JW Marriott Marquis Hotel (1608 rooms) and Dubai Marriott Harbour Hotel, their spas and collective 23 restaurants ➢ Worked side by side with the entire Operations team and opened 5 new venues. Additionally, relaunched multiple restaurants either through a full repositioning or creation of novel campaigns with supporting sustainable marketing initiatives.➢ Led a diverse and dynamic award-winning marketing team of 12 bright individuals across these two hotels. During my tenure at the JW Marriott Marquis Hotel - the property, its restaurants and associates won over 100 industry awards.

➢ Developed and implemented strategic promotional activities and marketing initiatives for the hotel, its 20 restaurants, bars, lounges and spa.➢ Increased revenue YoY and established new revenue streams through innovative campaigns and customer retention. ➢ Launched new venues which entailed creating full concepts from start to finish, including décor, uniforms/attire, menus, logos and 360 marketing launch plans.➢ Constantly worked on finding new opportunities for the hotel to diversify its revenue streams through unique F&B activations.

➢ Worked on 360 PR and Marketing initiatives for the Marriott Dubai Cluster - more than 10 properties, 3500 rooms, 50 F&B outlets and 5 spas. ➢ Created unique concepts to distinguish the brands within the existing portfolio. ➢ Implemented strategic promotional plans, social media campaigns and advertising programs to generate revenue and market exposure, while managing the properties’ annual marketing budgets. ➢ ➢ ➢ Kept track of all marketing initiatives including online, direct mail and print advertising campaigns for individual properties, as well as cluster campaign results. ➢ Built strong relationships with local media and partners, organizing press events and promoting each property individually.

➢ Developed a corporate identity, established a positive image and built a relationship between the hotel and the public, during the hotel’s pre-opening phase. ➢ Extensively worked the creation and positioning of F&B outlets: from development of concepts, names, logos, menus, marketing plans and collateral material. ➢ Created all content for both - the English and Russian websites. Worked closely with respective Convention Bureaus and Chambers of Tourism. Wrote all press-releases and built powerful relationships with the media. ➢ Created a marketing strategy plan and prepared a detailed events calendar. Responsible for Social Media development and blogger communication. ➢ Prepared SWOT analysis for the hotel and all of its segments such as F&B, Spa, Rooms. Then found vendors and partners to rent the hotel’s public spaces.

➢ Managed marketing budget throughout the year. Developed effective external and internal public relations and communications strategies to enhance the position and image of the hotel within the market place. ➢ Built successful media relationships with major publications and bloggers. Monitored press coverage and coordinated on-property visits from media. ➢ Maintained and updated website; Created and Managed all Social Media accounts for property (Facebook, Twitter, Pinterest, Youtube, Instagram).➢ Developed collateral material and participated in all imaging work; Ensured that property is adhering to brand standards. Planned and supervised all photo shoots.➢ Implemented and successfully executed several brand-standard events attracting media and local celebrities; Organized and supervised press-conferences.

➢ Helped launch a one-of-a-kind Private Membership club in NYC. ➢ Created and collated all promotional materials; Contributed to the implementation and tracking of marketing programs. Helped promote awareness of brand image. ➢ Serviced existing clientele and developed new client base; Established strong working relationships with outside vendors (top NYC restaurants, the MET, US Open, etc.) to ensure quality and cost effective creative executions.

➢ Helped plan and execute annual public relations and marketing activities. ➢ Organized corporate events and managed fundraising initiatives in NY and Moscow; ➢ Hosted charity events and festivals for over 300 people.➢ Translated documentary “Children on the other shore” and helped organize its premiere.

➢ Assisted with daily PR activities such as writing press releases, organizing pitch ideas, covering interviews, attending film premieres and show openings; ➢ Organized and maintained company's extensive database;➢ Posted articles, post event summaries and other marketing information on the official website.

➢ Wrote press releases; Planned and executed weekly events; maintained an extensive magazine database ➢ Supported administrative duties and special projects; Processed invoices and maintained expenditures; ➢ Assisted the fashion department’s producer with upcoming photo shoots (scouting locations, coordinating the models and photographers).

➢ Helped develop unique angles and ideas for new articles➢ Gathered information and sources for upcoming issues