Opening Director of Sales and Marketing for the Aloft Philadelphia Downtown located in the historic 1929 Liberty Title building. Our new hotel is adjacent to the Philadelphia Convention Center and just steps from the Benjamin Franklin Parkway and Philadelphia's renowned artistic and cultural offerings.

Direct an $85,000,000 portfolio; leading a team of highly-skilled sales professionals to drive top line revenue generation, bottom line profitability, client relations and business development within a diverse grouping of branded hotels. Focus is on creating actionable sales strategies, training and development, recruitment, revenue management, business planning, hotel marketing and eCommerce. Liaison between property owners, financial stakeholder, asset managers and corporate executive and… Show more Direct an $85,000,000 portfolio; leading a team of highly-skilled sales professionals to drive top line revenue generation, bottom line profitability, client relations and business development within a diverse grouping of branded hotels. Focus is on creating actionable sales strategies, training and development, recruitment, revenue management, business planning, hotel marketing and eCommerce. Liaison between property owners, financial stakeholder, asset managers and corporate executive and field teams.• Acted as project leader for transitioning two distressed assets into the OTO portfolio. Recruited and trained new sales and operational professionals, transitioned CRM tools, developed budget, business development goals and strategic plans. Increased year over year revenues by 7%.• Designed and facilitated Action Planning course for companywide annual meeting. Polled as top impactful workshop for by attendees.• Played a key role as project leader for two new assets in Times Square and downtown Chicago Assets currently between 5% – 14% margins above competitive market. Strategic opening process included budgetary guidelines, recruitment and hiring of leadership team, CRM (customer relationship management) management, SEO and eCommerce functions, brand sales and operations programs trainings, grassroots sales effort, business development and client engagement. Show less

Increasing responsibilities ultimately leading to a role managing a portfolio of 21 assets nationwide. Focus was on utilizing knowledge and analysis to evaluate changing market trends to understand business and staffing needs for new asset openings, management transitions, ownership changes and growth of company holdings. Analysis and directional leadership for guiding sales training, marketing, pricing and business development • Developed “Selling in This Economy” training for company… Show more Increasing responsibilities ultimately leading to a role managing a portfolio of 21 assets nationwide. Focus was on utilizing knowledge and analysis to evaluate changing market trends to understand business and staffing needs for new asset openings, management transitions, ownership changes and growth of company holdings. Analysis and directional leadership for guiding sales training, marketing, pricing and business development • Developed “Selling in This Economy” training for company sales and operational leaders. Facilitation of quarterly trainings resulted in an increase in strategy driven selling within the field.• Recruited as LEAN Team committee member: As Kaizen guide, performed the role of kaizen architect within the lodging sector. Streamlined Revenue Management teams, Green initiatives, employee Sales trainings, Associate morale and used for interdepartmental conflict resolution.• Designed and delivered professional development training focused on increasing profitability, customer service, client growth and business strategies, lead generation, action planning, leaders of leaders, and internal staff interactions.• Worked an aggressive recruitment using Boolean Search methods, LinkedIn, Indeed reverse search, campus recruiting and behavioral interviewing process which increase candidate pools and new hire retention. • Participated in design and mentoring in the Sales Manager in Training program which resulted in an 84% retention/hire rate.• Acted as project manager for the improvement of the business plan, pricing guidelines and budget process. Streamlined format to include an evaluation of the state of the market, more strategic action plans, top and bottom line revenue projections for budgeting purposes, pricing and planning tool designed to elevate the sales organizations power of pricing and assessment of business contributions from customers on a per asset basis with the ability to roll up each business unit to an overall portfolio analysis. Show less

Sales & Marketing Director for three Marriott branded hotels. Responsibilities include development, marketing and sales of multi-property unit; strategic partnerships, revenue growth and strategic allignment, extended stay, and limited service hotels.

Served as Lead for the High School recruitment team for a staff of 7. Responsible for student recruitment, interview and enrollment process. Liaison between student and financial aid, counseled students who were in danger of not starting and completing enrollment. • Nationally recognized as a Top 25 High School Admissions starter• Created and facilitated program for non-matriculated students who had started but not completed the process of enrollment and class start.