Managing Director Techstars WaterTech & Sustainability

Through AnastasiaNicoles.com, I support entrepreneurs seeking to thrive not only in their business but in all that they do. I help them navigate their journey as founders while building sustainable, true-to-self brands. While my main focus is startups, I also work with lifestyle brands, media companies, and anyone ready to level up.

As the #1 destination for modern women redefining “it all,” IT ALL Media is a modern media company dedicated to building a community and movement that affirms and builds women’s power to INTENTIONALLY and ACTIVELY define, create, and own their IT ALL.

Founder Gym is the #1 online program training underrepresented founders on how to raise capital to scale their tech startups.From supporting our founders to recruiting and onboarding our Expert Trainers, I partnered closely with our COO to bring Founder Gym's big vision to life. In addition to mentoring startups in Founder Gym's final cohort, I managed strategic partnerships with companies like Google for Startups, Silicon Valley Bank, True Ventures, and more. I have also partnered with our VP, Strategic Partnerships, and COO on an initiative with Meta to deliver content for Facebook's North American Community Accelerator, where I also coached 4 community leaders on monetization and developing strategic initiatives to drive impact.

As a Senior Associate, I was responsible for sourcing, recruiting, and interviewing startups and Venture Partners for Shadow's Greenbuilding Accelerator. I also supported portfolio and incubator companies with marketing strategies and business development and assisted with due diligence and the creation of investor memos.

Seed-stage VC firm focused on investing in technology for construction and real estate. As the Managing Director, I was responsible for developing programming for Shadow’s incubator housing 60+ startups, developing and managing the Lab’s partner program, managing brand marketing, media relations, and external events including our annual 2-day Shadow Summit. I provided executive management for internal and external teams to execute all marketing activities, along with mentoring junior staff. My focus was on developing a programmatic approach to engage both startups and partners in a way that adds tangible value for all involved and eventually leads to the creation of highly investable startups. As a member of the founding team, my work was instrumental in setting up a foundation of success for Shadow's subsequent programs. I also served as a marketing, branding, and communications advisor for all 60+ startups in our labs on an ad hoc basis.

Music discovery platform for emerging hip-hop artists with over 2 million monthly users.As director, led marketing team and all marketing efforts, including planning, concept execution, PR initiatives, and brand partnerships. Spearheaded brand awareness and efforts to establish a bigger footprint for Spinrilla in the Atlanta market. Acted as a brand spokesperson and ambassador. Managed external creative teams and partner relationships. Other responsibilities included: CRM evaluation and selectionDeveloping direct ad packagingCollaborating with SVP Talent Business developmentPartnership managementSocial media and digital strategyDevelop and own marketing budgets

Created original fashion and lifestyle content for multiple digital and print publications. As a freelance writer, the bulk of my time was spent researching trends, staying up to date on the latest in pop culture and fashion, and interviewing up and coming designers, retailers, and creatives to craft timely, relevant pitches. In addition to collaborating with editorial teams, I worked with brand reps to build awareness around specific products or experience launches. Past clients: OffThaRecord.comType F by Tyra BanksJezebel MagazineFrank 151MissOmniMediaVarious agencies and individuals

Clients included Mel Boteri, BOB Media, PRSVR, Brown Bag Marketing, and more. Responsible for developing custom strategies for lifestyle brands and individuals to launch, build, and drive revenue.

Tech startup disrupting the sewn product industry using robotics and computer vision. Responsible for developing both brand marketing and demand gen strategies and plans to drive awareness, strengthen customer relationships, create and capture demand, and support the achievement of revenue targets. In close partnership and collaboration with the Chief Commercialization Officer and CEO, developed account penetration strategies, targeted pitches, and support customer-facing sales efforts with market/industry insights and messaging. My main focus was on experiential marketing and media relations including hosting monthly open houses, trade shows, and securing speaking engagements for senior leadership.Other responsibilities included: Business developmentTrade showsPartner managementMedia relationsDigital strategyBrand managementCreating monthly & quarterly board meeting reports Develop and own all marketing budgets

K-12 technology solutions provider (VAR). Annual sales over $3 million.Responsible for establishing and maintaining relationships with prospective customers in the Texas market while providing support to existing accounts in Georgia. Worked closely with the Director of Sales to develop lead demand strategies for the territory. Quoting and closing new and renewal service contracts. Driving attendance for local industry tradeshows. • Closed over $60,000 in sales in the first 90 days.

Multiline apparel showroom representing contemporary brands in the southeastResponsible for developing wholesale sales strategy for multiple brands in the Southeast, acting as a brand ambassador, maintaining line sheets and samples, and monitor retail sell-throughs, process orders, issue return authorizations. Launched the Atlanta Showroom doing over $30k in sales during our launch event. Other duties included: Social media marketingEmail marketing Business developmentExperiential marketingTrade showsContent strategy

Worked within the management team to help achieve store sales goals and maximize profitability through effective management of the store team and implementation policies and procedures.

Worked with the regional and national visual merchandising team to increase revenue by arranging the store in the most impactful way, keeping it immaculate and on trend.• Coordinated with corporate to execute and disseminate small store directives. • Executed weekly floor refreshes and seasonal floor sets.• Boosted sales by making sure all associates had proper product knowledge training.

Authored FashionHow and International Designer Showcase blogs, assisted with various aspects of fashion show production including model fittings, seating guests, supervising a team of dressers, and inventorying samples used during the International Designer Showcase runway show during New York Fashion Week Spring '09. * Developed 2-3 original fashion career posts per week including interviews with emerging international designers for both the FashionHow and International Designer Showcase logs displaying a witty yet authoritative tone that was carried across various mediums. * Provided assistance and support to the lead stylist and head of show production to insure a successful showing during New York Fashion Week for several new designers from Africa, The UK and The United States.

Inventoried all incoming and outgoing samples,compiled and fact-checked monthly shopping guide, assisted on editorial and product shoots, and participating in weekly editorial meetings. * Complied and managed a universal contact list to be used by the entire editorial staff. * Assisted in locating products and calling in samples for a celebrity maternity style guide.