Notre équipe passionnée et engagée imagine des expériences innovantes, authentiques et emphatiques pour attiser l'engagement de chacun de vos clients.Nous développons l'engagement de vos clients, tout au long du cycle de vie :​- Mécaniques d'acquisition & de transformation- Parcours d'accueil des nouveaux clients- Programmes relationnels & de fidélité segmentés- Stratégie de rétention des clients fragiles et réactivation- Animation des top clients pour en faire des ambassadeurs Nous accompagnons des marques de toutes les tailles et de tous les secteurs, notre agilité nous permettant d'adapter au plus juste les moyens à chaque contexte.

Merchandising Manager :- Support au lancement du site e-commerce sur Salesforce CommerceCloud en 6 langues - Gestion du merchandising du site e-commerce (gestion du catalogue produits et des animations)eCRM Manager :- Mise en place du CRM via Mailchimp (plan d'animation et triggers)- Gestion et implémentation d'un plan d'animation newsletters représentant 10% de CA e-commerce 2020 puis 20% du CA e-commerce en 2021- Mise en place de stratégies d'acquisition de leads : +35% sur les bases de données clients en Allemagne, +1150% sur les bases de données clients en France.

Lancement et gestion de divers gammes de produits : - Produits et traitement anti-âge premium - MILLE- Produits boosters adaptés au lifestyle - ULTIM'BOOST - Produits de protection urbaine anti-UV anti-pollution - CELL'DEFENSE- Catégorie maquillage (teint, yeux, lèvres, collections saisonnières)

MARKETING DEVELOPMENT / 2018, 2019, 2020 PROJECTS- Participation in the coordination of the new projects, with the development teams (packaging, merchandising, creation agences), and the operational teams.- Participation in the new concept development : searching for concepts, names, visuals, text drafting.- Participation in the development of the new fragrances launch tools (Marketing guidelines, launch books, plannings, etc.)MARJETING DEVELOPEMENT / ANIMATIONS(Christmas, Summer, Father's Day, Mother's Day, Valentin's Day, etc.)- Participation in the coordination of the animation and the limited edition product development, with the development teams (packaging, merchandising, creation agences), and the operational teams.- Participation in the new concept development of the animations : searching for concepts, names, visuals, text drafting.- Participation in the development of the animations launch tools (Marketing guidelines, launch books, plannings, etc.)OTHER- Contact with the agencies, brief / debrief- Management of product artworks- Market analysis, benchmark studies, competitive intelligence, pricing analysis- Management of visuals and copyrights

MARKETING / PRODUCT DEVELOPMENT- Product development: Makeup, Premium range, "Cinetic Lift Expert" beauty machine - Product artworks management, contact with various countries - Market analysis, benchmarking studiesMARKETING / SERVICE DEVELOPMENT- Creation of a new treatment methodology for the institutes called "Méthode 14", for both face and body treatments- Creation of new treatments: body treatments, welcoming gesture for stores and institutes (part of the consumer journey)- Market analysis, benchmarking studiesOTHER MISSIONS- Management of brand visuals copyrights- Participation to international events management: brand committees, annual L'Oréal meeting

MARKETING- Packaging development, change of the brand visual identity (colors, logo)- Marketing research, consumer studies about the new visual identity- Participation to product launch - Market analysis, benchmarking studiesCOMMUNICATION- Creation of POS materials and advertising- Community manager (Website, Facebook, Instagram, Twitter)- Management of independent drug stores in Paris : contact, orders and billings- Management of the in-store promotional activities

#Launch of the new organic rangeCOMMERCIAL- Creation and management of a new client portfolio : Organic distributors (Biocoop, Naturalia, La Vie Claire etc.)- Telephone prospecting- Meeting with clients- Management of POS promotional activitiesCOMMUNICATION- Management of communication materials for the organic range- Brief/debrief with the creation agency#New visual identityMARKETING- Creation of the consumer survey about the new visual identity: packaging, logo- Analysis of the answers- Presentation of recommendations to the direction

Multi-application employee of the E.Leclerc Drive.Preparation and delivery of the orders, shelf space replenishment.

Multi-application employee of the E.Leclerc Drive.Preparation and delivery of the orders, shelf space replenishment.