Anastasia Sonneman, Ma Email & Phone Number

Washington, Dc, Us

Rockville, Maryland, United States

Washington, District Of Columbia, United States

Bethesda, Md

As a part of FASEB’s first-ever integrated marketing and communications team, I helped guide the development and execution of the organization’s inaugural digital communications/marketing strategy. In my role, I led strategic planning, content development, and implementation efforts to promote FASEB's programming and resources, using both digital and traditional media. I also provided support to FASEB's board, member societies, and partners on communications/marketing related efforts (e.g., graphic design, email marketing, blog/web management, organic/paid social media). Some of my accomplishments included:(1) Spearheaded the revitalization of FASEB's social media presence by prioritizing two-way messaging, real-time engagement, media-rich content, and data-driven strategy.Outcome: Increased FASEB’s average monthly Facebook, Twitter, and LinkedIn profile visits/follower growth by 25% and engagement rate by 30%.(2) Developed and executed marketing strategies (e.g., define goals/objectives, perform market research, segment messaging, develop targeted campaigns, establish/track KPIs) for FASEB's Science Research Conference Series.Outcome: Increased attendance at FASEB’s 2018 Conference Series by 10% and overall conference revenue by 40%.(3) Executed the re-design of FASEB's Conference Exhibit Booth, including the booth backdrop and promotional materials (e.g., print flyers, postcards, stickers) to modernize/streamline the FASEB brand.Outcome: Increased awareness about FASEB programs and resources available to individual conference attendees.(4) Re-vamped the design and promotional strategy for three major FASEB campaigns (i.e., FASEB BioArt Competition, FASEB (annual) Funding Fact Sheet Series, FASEB Hill Day)Outcome: Increased digital engagement across social/email platforms and dedicated landing page views for each campaign by over 30%.

Washington D.C. Metro Area

As a Communications Specialist, I leveraged targeted messaging strategies, compelling content design, and purposeful digital engagement tactics to increase visibility and support for NACCHO's environmental health and public health preparedness programs. My role involved producing and marketing content across NACCHO's digital channels ( e.g., web, social, email, dedicated blogs) to advance overarching programmatic efforts and individual campaigns. Some of my accomplishments included:(1) Executed social media content development, dissemination, and engagement tactics. Outcome: contributed to increasing NACCHO’s average monthly Facebook and Twitter follower growth by 30% and engagement rate by 25%.(2) Led digital communication efforts for NACCHO’s 2017 Preparedness Summit conference.Outcome: increased on-site Twitter engagement and dedicated microsite impressions by 50%.(3) Designed/disseminated streamlined and modern marketing collateral (e.g., infographics, magazine features, press releases) optimized for digital and print media.Outcome: generated greater engagement from the media, politicians, and the public on high priority public health issues (e.g., Zika virus, Flint water crisis).(4) Managed two NACCHO blogs, including maintaining editorial calendars, performing extensive copy editing and author coordination, and driving audience engagement.Outcome: attracted an average of 10k+blog visits per month.(5) Provided strategic communication planning and graphic design support promoting cross-cutting initiatives (e.g., NACCHO internship and consulting programs).Outcome: increased awareness and interest in opportunities to engage with NACCHO, advancing new revenue streams and resources.

I served as a part of a 10 member diverse team making up the Community HealthCorps Department of the National Association of Community Health Centers (NACHC). Our team was responsible for running and developing Community HealthCorps, the largest health-focused AmeriCorps program in the country. As the Communications and Public Engagement Specialist, I led the promotion and growth of the national Community HealthCorps brand. Some of my accomplishments included:(1) Established first-ever communication centric role within Community HealthCorps national team.Outcome: Increased national dialogue and public awareness for Community HealthCorps.(2) Created and implemented data-driven social media strategy for Community HealthCorps.Outcome: Increased Community HealthCorps Facebook, Instagram, and Twitter follower growth and engagement rate by over fifty percent.(3) Led yearlong celebration campaign for Community HealthCorps twentieth anniversary.Outcome: Doubled number of Community HealthCorps Site applicants for 2016 grant cycle.(4) Introduced infographics as a data visualization tool for Community HealthCorps impact.Outcome: Boosted digital viewership and distribution of impact materials.(5) Secured permanent inclusion of Community HealthCorps in NACHC conference booths.Outcome: Established bi-annual promotional platform engaging over 1,000 conference attendees.(6) Contributed five feature articles and various digital content to NACHC Magazine, blog and website.Outcome: Raised the profile of Community HealthCorps among NACHC staff and membership.

Bethesda, Md

As a Program Officer, I served as the NACHC liaison for eight Community HealthCorps sub-grantees (community health centers hosting Community HealthCorps AmeriCorps members). I was responsible for monitoring each site's compliance with the AmeriCorps grant as well as providing technical assistance and ongoing customer service.Some of my accomplishments included:(1) Developed and instituted program-wide elevator speech and impact story training curriculum.Outcome: Increased capacity of AmeriCorps members and staff as Community HealthCorps spokespersons.(2) Presented on co-branding strategies for AmeriCorps programs at two national service conferences.Outcome: Strengthened partnership between Community HealthCorps and main funder (AmeriCorps).(3) Supported the re-design of the Community HealthCorps performance measurement guidelines, tools and training resources.Outcome: Increased the program's capacity to measure the impact of its AmeriCorps members to increase access to health for medically underserved populations. (4) Coordinated and facilitated more than ten education sessions at various NACHC conferences highlighting the impact of Community HealthCorps in supporting the health center movement.Outcome: Increased awareness and support for the Community HealthCorps within the community health field.

Bethesda, Md

As the Program Assistant, I provided various levels of support to all Community HealthCorps Department staff. This included executing communications and marketing duties such as crafting social media posts, supporting web/blog content updates and assisting with graphic design projects. Additionally, I ensured organization amongst program and grant files. Some of my accomplishments included: (1) Developed national team building and diversity training curriculum for AmeriCorps members.Outcome: Increased program-wide AmeriCorps member satisfaction and retention rates.(2) Collected and analyzed data on Community HealthCorps sub-grantees.Outcome: Ensured compliance and regular performance monitoring of sub-grantees on AmeriCorps member recruitment/retention, training/service hour requirements, and performance outcomes.

As a paralegal at the Bucci & Dix law firm, I earned valuable experience in legal procedure, writing and editing. I worked on research projects and document preparation for 5 to 15 cases at one time, allowing me to greatly bolster my time management skills as well as my ability to meet multiple deadlines. Some of my accomplishments included:(1) Drafted pleadings (e.g. subpoenas duces tecum, witness subpoenas & notices of hearing) for over fifty cases.Outcome: Initiated and maintained timely legal proceedings for each assigned case.(2) Served as liaison & scheduler between clients, opposing counsel, court administrators & process servers. Outcome: Ensured high level of customer service and communication among key stakeholders for each assigned case.

I served over 2,000 hours as a full-time volunteer (AmeriCorps member) with a highly selective national service program. As the team leader of the City Heroes program, I led five diverse corps members in developing and operating a year long civic engagement and leadership initiative program for 150 high school students. Some of my accomplishments included:(1) Established yearlong sponsorship with Maggianno’s restaurant for all City Heroes retreats.Outcome: Secured a $1,000 worth of food donations feeding all City Hero retreat participants.(2) Led writing of team application for “Best of City Year” in City Heroes category.Outcome: Placed second in national competition.(3) Mobilized City Year Greater Philadelphia staff in a fundraising effort for Haiti disaster relief.Outcome: Raised over $5,000 benefitting Haiti Relief fund.

Certificate, Digital Marketing

Master Of Arts (Ma), Digital Communication

Three years after taking on a dedicated communications/public engagement role, I decided to pursue a Master’s degree to broaden my.

Bachelor Of Arts (Ba), Global Justice And Policy, Conflict Analysis And Intervention

Activities and Societies: Phi Alpha Delta (James Madison University Pre-law Chapter), Alpha Phi Sorority (Theta Iota Chapter).

High School Diploma