Experienced in quantitative market research; data analysis; website & social networks' launch, management and analysis (with proven results); questionnaire design & analysis; business pre-launch investigation & consulting.
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Data AnalystTeran\Tbwa Aug 2017 - Aug 2019Mexico City Area, MexicoAdvertising Agency | Data Intelligence Department• Digital performance evaluation, well known client brands (automobile, FMCG, banking, etc);• Analysis of the website and social networks´ performance; • KPIs: definition and monitoring;• Interpretation of the results in the corresponding marketing background;• Reports, consulting, direct contact with the clients;• Market research: background, benchmark, pre-launch, tendencies;• Advanced reporting process (APIs, PowerBI, Tableau).• Daily Used Tools: Google Analytics, Adobe Analytics; Facebook, Twitter and Instagram Insights, Fanpage Karma, Crimson Hexagon, Sysomos, Socialbakers); -
Independent ConsultantBe Mexico Jan 2017 - May 2019Mexico City Area, MexicoTravelling Agency - Start-up | Marketing Department• Quantitative Market Research: surveys;• SEM: digital campaigns' management: Facebook Ads, Instagram Ads, Google Adwords;• SEO: organic content management: Facebook, Instagram, Website, Blog;• Data Analysis: website and social networks traffic;• Keywords: definition and analysis;• SMM: Facebook, Instagram. -
Market ResearcherTelefónica Jan 2016 - Dec 2016Madrid Area, SpainCustomer and Market Insights | BI and Big Data • Quantitative market research within the market of telecom in Europe and Latin America;• Statistical and econometric analysis of the results (complex predictive models in Excel);• Worked on a new methodology based on Conjoint Analysis and the Theory of Games; • Predictive market analysis and elaboration of the best pricing strategy for the product;• Secondary market research of the 5C of the telecom market and its trends;• Input in a scientific article on Conjoint Analysis for an international conference. -
Project: Business Development AdvisorGettabox Sep 2016 - Nov 2016Madrid Area, SpainTransportation Start-up | Pre-launch consulting • Quantitative and Qualitative market research of the Spanish market for the product launch;• Promotion and targeting strategy elaboration;• Target analysis and segmentation; • Secondary market research: 5C, SWOT
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Part-Time: Assistant To Hr ManagerWinwin Apprentice Apr 2013 - Oct 2013Moscow, Russian FederationPA Recruiting Agency | Internship • Recruiting, interviewing;• Database administration (SQL);• Client management; • PR, communications and branding.
Anastasiia Fediaeva Skills
Anastasiia Fediaeva Education Details
Frequently Asked Questions about Anastasiia Fediaeva
What is Anastasiia Fediaeva's role at the current company?
Anastasiia Fediaeva's current role is COO / Data Analyst.
What schools did Anastasiia Fediaeva attend?
Anastasiia Fediaeva attended Ie Business School, Moscow State Institute Of International Relations (University) Mfa Russia Mgimo.
What are some of Anastasiia Fediaeva's interests?
Anastasiia Fediaeva has interest in Social Services, Education.
What skills is Anastasiia Fediaeva known for?
Anastasiia Fediaeva has skills like Communication, Market Research, Events Organisation, Qualitative Research, Quantitative Research, English To Spanish, Translation, Marketing Communications, Interpreting, Report Writing, Brand Management, Recruiting.
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