With over ten years of international experience in Marketing and Digital roles at leading financial services companies, I am an entrepreneurial leader passionate about creating innovative and customer-centric solutions. I am currently the Managing Director at Barberia Bahrain, a unique business venture I launched in 2021, aiming to revolutionize the barber industry in the Kingdom of Bahrain.As the Regional Marketing Manager for Middle East and Africa at American Express and the Head of Digital at Citi, I developed and executed agile and measurable marketing strategies and campaigns Marketing and in alignment with the business objectives and customer needs. I also managed the brand identity, corporate communications, and online platforms for the consumer, corporate, and merchant segments, working closely with internal and external stakeholders while maintaining a robust control of the marketing budget. I have strong skills in Process Improvement, Customer Relationship Management, and Strategic Thinking, and I speak English, Greek, Italian, and French fluently.