I lead the team and actively participate in all stages of the development of NAKANTARA - early stage startup and marketplace auction platform.Product Strategy- Develop and articulate a clear product strategy aligned with business objectives.- Identify market trends, competitive landscape, and customer needs to inform product direction.Market Research- Conduct market research to understand customer needs, preferences, and pain points.- Stay informed about industry… Show more I lead the team and actively participate in all stages of the development of NAKANTARA - early stage startup and marketplace auction platform.Product Strategy- Develop and articulate a clear product strategy aligned with business objectives.- Identify market trends, competitive landscape, and customer needs to inform product direction.Market Research- Conduct market research to understand customer needs, preferences, and pain points.- Stay informed about industry trends, emerging tech and competitive products.Roadmap Planning- Create and manage the product roadmap, prioritising features and enhancements based on business value and customer impact- Collaborate with stakeholders to ensure alignment between product roadmap and overall business strategyProduct Development:- Guide the product development process from ideation to release in Jan '23- Make data-driven decisions and iterate on products based on user feedback and performance metrics, which led to key partnerships with DEKRA (inspection and certification) and Klear (financing).Also:- establish and monitor KPIs to measure our success.- raised pre-seed funding from angel investors and early-stage VC fund.- establish business relations with more than 50 key clients. Show less

Together with Belayer from the very start. I managed the branding and market positioning of the company. Planned all marketing efforts and executed the communication and marketing strategy. Handle customer and partner communications.- Led the development and execution of a robust branding and market positioning strategy for Belayer - Specialized in blockchain ventures, focusing on digital marketing strategy, communication, go-to-market, and product design for early-stage blockchain… Show more Together with Belayer from the very start. I managed the branding and market positioning of the company. Planned all marketing efforts and executed the communication and marketing strategy. Handle customer and partner communications.- Led the development and execution of a robust branding and market positioning strategy for Belayer - Specialized in blockchain ventures, focusing on digital marketing strategy, communication, go-to-market, and product design for early-stage blockchain startups. - Collaborated with the founding team to develop and implement a successful go-to-market strategy, resulting in strong customer acquisition. - Conducted thorough market research and analysis to identify customer needs and preferences. - Planned and executed integrated marketing campaigns across diverse channels, including email, social media, events, and advertising.- Created and delivered compelling sales presentations and pitches, actively managing the sales pipeline and cultivating key client relationships.- Developed and executed media relations strategies, including pitching to journalists, arranging interviews, and managing media coverage.- Successfully executed investor events like roadshows and webinars, while consistently creating engaging content in various forms, including blog posts, weekly emails, drip email campaigns, press releases.Achievements:Contributed significantly to the successful establishment and positioning of Belayer in the market.Drove strong customer acquisition through the implementation of effective go-to-market strategies. Show less

As a co-founder I remain committed to our niche online marketplace. Our platform serves as a unique gathering place, uniting automotive enthusiasts and gifted artists from across the globe.

Collaborated with e-commerce enterprises in the United States and European Union, generating improved sales outcomes by adopting a comprehensive approach to their business. Initiated with refining market positioning, conducting skill assessments, and formulating digital strategies, followed by meticulous execution. Worked with Google and Meta products to integrate paid performance marketing, contributing to enhanced business performance for entities with annual revenues of up to $2 million.

I led the marketing efforts related to the blockchain protocol and open economic system of Scynet. My role encompassed a range of responsibilities, including content creation, outreach, and business development.- Led the rebranding effort for ScyNet- Worked close with the dev team to translate complex technical concepts, achievements, and difficulties to an audience with little or no Machine Learning experience. - Produced and created video content highlighting the vision of… Show more I led the marketing efforts related to the blockchain protocol and open economic system of Scynet. My role encompassed a range of responsibilities, including content creation, outreach, and business development.- Led the rebranding effort for ScyNet- Worked close with the dev team to translate complex technical concepts, achievements, and difficulties to an audience with little or no Machine Learning experience. - Produced and created video content highlighting the vision of ScyNet. - Identified and reached out to key stakeholders in the blockchain and AI communities, including potential partners, investors, and customers. - Represented ScyNet at industry conferences and events, where I pitched the protocol's vision and secured new business opportunities. Show less

Accountable for outlining and executing key initiatives to drive the growth of the pCloud user base. - Conducted user questionnaires, developed customer personas, and developed messaging and positioning that resonated with the target audience.- Initiated key changes to the website, which resulted in a much better user experience and a customer journey with lower retention rates. - Created valuable and relevant content such as blog posts, videos, articles, and sales collateral… Show more Accountable for outlining and executing key initiatives to drive the growth of the pCloud user base. - Conducted user questionnaires, developed customer personas, and developed messaging and positioning that resonated with the target audience.- Initiated key changes to the website, which resulted in a much better user experience and a customer journey with lower retention rates. - Created valuable and relevant content such as blog posts, videos, articles, and sales collateral for the B2B division. Show less

Throughout my tenure at Q Media, my primary responsibility was the development of innovative revenue streams, capitalizing on our distinctive market positioning. During this period, Q Media held the most substantial market share in periodical print publishing, and I played a pivotal role in strategically expanding our revenue channels.

In a strategic move, we made the decision to discontinue two magazines within our portfolio at Q Media. Simultaneously, we embarked on diversifying our offerings by venturing into event planning and outsourcing services for design and content creation. As part of our commitment to embracing digital transformation, we explored various strategies, culminating in the creation of one of Bulgaria's pioneering pay-for-access digital platforms.Our digital platform, Leuropeo.bg, stood out for… Show more In a strategic move, we made the decision to discontinue two magazines within our portfolio at Q Media. Simultaneously, we embarked on diversifying our offerings by venturing into event planning and outsourcing services for design and content creation. As part of our commitment to embracing digital transformation, we explored various strategies, culminating in the creation of one of Bulgaria's pioneering pay-for-access digital platforms.Our digital platform, Leuropeo.bg, stood out for its user-friendly interface and seamless reading experience on any device. By offering the digital content of L'Europeo, we achieved multiple objectives. First and foremost, we successfully attracted a new segment of readers who typically did not engage with traditional print content. Additionally, we tapped into a global audience by catering to readers residing abroad who faced challenges accessing our print edition through conventional retail channels. Importantly, our digital initiative was designed to complement our print edition, ensuring a harmonious coexistence without cannibalizing the traditional print issue. Show less

A niche automotive culture online media and community with a couple of hundred thousand visits per month. Aboutcars. bg pioneered with new media formats such as video and radio show podcasts back when Youtube had a 10 min length limit.

For the time spent at the company, I had the opportunity to grow from account executive in the department for luxury car dealing to end as a consultant to the CEO. I participated in all trade affairs regarding the construction business of the company. I was accountable to defend the group's investor intentions.