💻 Serving high-return DFY digital paid Meta and Google ads for e-comm businesses with an avg ROAS of 4 up to 24.5 on a silver platter💰 Over $3 million in ad spend managed

- Optimized marketing strategy and brand identity with new visual assets which resulted in obtaining higher quality leads and increased following on social media- Audited and enhanced SEM and SSM strategies which decreased the cost per conversion by 30% and increased quality leads- Grew newsletter and email database to increase conversions and subscriber list - Implemented influencer and celebrity marketing to further promote branding across social media platforms through UCG- Onboarded new team members and provided leadership and guidance to enhance employee career success and expand brand marketing goals- Promoted to Jr. Director of Marketing within 3 years of working at the company- Tracked and analyzed data from internal CRM to create presentations for upper management that helped decide on a trajectory for the future brand marketing and direction- Managed and monitored the marketing and content team when entering a period of sale or campaign to ensure goal success and cohesiveness across the board

- Promoted from Social Media Platform Manager, to Social Media + PPC Digital Marketing Manager within a year of employment- Managing digital media and shareable content for all Ecksand social media channels- Creating original and branded digital content such as; photo, video, copywriting, SEO targeted posts and graphic design.- Managed outreach to influencers in order to motivate brand awareness and shareable content.- Developed and executed digital advertisements and PPC campaigns across social media platforms- Managed all e-newsletter marketing campaigns- Proficient in Google Analytics, Facebook analytics, Pinterest analytics and Instagram analytics- QA for website launches- Managed all marketing for product/new collection launches

- Optimized and implemented a social media strategy which helped grow following and enhance brand market share and presence- Assisted Marketing Manager with email marketing campaigns by providing content ideas and implementation support- Worked with influencers and fitness brands to spread the word about the brand and bring in new clientele

- Monitors email and engages with customers when they need help accessing the platform to create a meaningful connection with them- Created How-to documents and tutorial videos that help walk new clients and trainers sign up and navigate the platform- Cold calls trainers and clients to ask for feedback and to help them with anything they may need in regards to our website, leading to an increase in sales - Schedules training phone calls with clients and trainers- Assisted in the creation of the posters and marketing items used at CanFitPro Trade Show, and attended the event in order to help inform potential clients and trainers of our services- Does in-person marketing via kiosks at select gyms to promote the platform and create connections with potential clients- Writes blog posts, and creates Instagram stories and posts pertaining to the fitness industry while staying coherent with the brand and aware of current trends

- Manages social media accounts, provides support at events and workshops, works closely with company founder and president, Allison O'Brien.

- Worked closely with the Vice President, President and Executive Marketing Manager to manage the company's online presence- Managed social media platforms, created campaigns, and a bi-weekly newsletter to prospective, current and past clients- Tracked analytics on Hootsuite- Represented company at events & Engineering Trade Shows- Interviewed companies for Case Study purposes, and the final article was published in Engineering Canada Magazine- Researched and analyzed competitors and market trends- Administrative tasks such as sorting mail, faxes and deliveries, preparing shipments, updating all internal communication; employee phone extension list, and some company documents.