- Lead the 'Buy Now Pay Later' segment of NAMSHI having partners like Tamara, Tabby and Postpay contributing a significant share to overall business volume. Managed 6 digit partner investments for launch and marketing activations. Developed annual account objectives, formalize goals and communications.- Launched over 40 tactical promos over the last 2.8 years with top Banks across 6 GCC markets. Key partner accounts include:GCC: VISA and mastercardKSA: Al Rajhi Bank, SNB, SABB, Riyad Bank and Bank AlBilad. UAE: EmiratesNBD, FAB and ADCB.- From negotiation to launch, brought in marketing investments from partner banks and network issuers during key points of the year like Ramadan, Back To School, End of Season Sale and Black Friday Sale.- Supervise external Namshi gift cards channel partners like Yougotagift.com and Resal. Drive sales and expand reach of gift cards in Loyalty programs of Banks and top corporate companies.- End-to-end sourcing, launch and management of 'NAMSHI Black Ticket Raffle' program during November 2020 and 2021 constituting of 30 prize giveaways worth $135,000 and grand prize - 2022 MINI Cooper. - Established partnerships in non-banking sectors with prominent firms like Apple, STC, ADNOC, Emirates Airlines and Etisalat to run short term promos. - Launch NAMSHI's flagship subscription based loyalty program (NAMSHI VIP) in UAE and KSA starting May 2021.- Drive member acquisition for customers meeting order milestones with rewards like guaranteed cashback and 3 months free upgrade. Strengthen program proposition by adding new benefits and exclusive offers from partners like Talabat, Starzplay, Careem, Cleartrip, HungerStation.- Executed Above The Line NAMSHI branding for New Years Eve on Burj Khalifa full tower broadcast screen. Implemented Below The Line branding at over 200 digital & offline touch points across EMAAR's communities, residences and hotel properties in UAE.

• Management of Sharaf DG's 100,000 member strong subscription based membership program: DG Member• Managing P&L of the program. Monitoring revenue inflows from Member subscription fees & net sales and cost provisions towards pay out to contracted vendors, discount outflows on the products and extended warranty.• Strengthen the value proposition of the program with a revised discount mechanism exclusive for members.• Negotiate strategic partnerships with renowned brands to provide valued added offerings for members.

• Launched short & long term campaigns with guaranteed gift or voucher based schemes in collaboration with brands like SAMSUNG, Mastercard, Global Village, Cleartrip and Holiday Factory along with running cashback and acquisition campaigns as per annual marketing calendar.• Managed and executed '10 Million Reward Points' and '20 Million Reward Points' raffle promotions with presence of DED officials. Total prize giveaway: AED 300,000• Key team player in aligning omni-channel touch points during launch of re-branded Noor Bank credit cards and Noor Bank Infinity Treats App• Execute the monthly marketing plans via BTL and ATL touch points to drive higher customer activation and usage on credit card with promotional offers.• End-to-end contract and account management of product benefits like Valet Parking, Golf, Gyms and other concierge services.

Strategic PartnershipsNegotiate and establish contracted business partnerships on discounts and promotional campaigns with leading brands/companies under sectors of Retail, Hospitality, Travel, Lifestyle and Services [Visa, MasterCard, Sharaf DG, KALYAN Jewelers, Sofitel Hotels, Carrefour, DNATA, musafir.com, Reem Al Bawadi, Fitness First, Gold's Gym and NMC Healthcare to name a few].Notable achievements:AlShaya Group: Developed an alliance with AlShaya Group to on board their brands under FGB's Loyalty Program Points redemption. Prominent brands include - H&M, Victoria's Secret, mothercare, Topman, next, Starbucks Coffee, IHOP, Shake Shack and Texas Roadhouse. Apparel Group: Retained & revised the partnership with the retail giant in the region to have all the brands under consistent Loyalty usage.musafir.com: Negotiated and communicated multiple travel deals to boost FGB cards usage and drive incremental revenue to the Bank.Marketing Communications & CampaignsManage media agencies, suppliers & other vendors to execute Marketing related tasks. Update & train Businesses/Customer Service teams on latest offers/campaigns.'Idea to implementation' of Below the Line (BTL) communications for FGB Credit Cards portfolio [One of the largest customer base in the UAE] via internal & external stakeholders. Channels include: SMS, Email marketing (e-DM), Monthly Newsletter, FGB Website, FGB Mobile Banking App, FGB Facebook, Twitter & Instagram [Over 500k fans] & other internal materials.Assisting the Senior Management in ATL/Radio campaigns and closely liaising with Analytics team on consumer behavior & market trends. Loyalty Program ManagementEnsure smooth functioning of FGB's Loyalty Programs [First Rewards, First Miles, First Green Points & First Cashback Loyalty Programs] and their points redemption at leading brands/retail outlets across the country operated by Lulu Hypermarket, Landmark Group, AlShaya Group, Apparel Group, MAF (City Centre), Rivoli etc.