AnaSuperPower é a minha marca pessoal. O espaço onde me permito criar sem freios. Dar-me ao luxo de experimentar. Testar. E fazer aquilo que faço melhor. Identificar superpoderes. Individuais e/ou de marca. Queres testar?The space where I allow myself to create without barriers. And do what I do best. Help you identify your superpower. Individual and from your brand.

Criámos a Suite Spot, Estúdio de Marketing Digital, com a vontade de fazer diferente. Ambas com experiência de cliente e fornecedor, estávamos desencantadas e, ao mesmo tempo, identificávamo-nos com as dores de muitos empreendedores igualmente frustrados e, não raras vezes, enganados.Iniciámos o projeto um pouco por diversão e acabou por tornar-se coisa séria. Hoje, somos uma equipa de cinco e trabalhamos transversalmente o marketing digital, com maior enfoque em:- estratégia- captação e conversão de leads- desenho de experiência e implementação de websites- storytelling e copywriting- produção de conteúdo- email e whatsapp marketing- formação e mentoriaCostumo dizer, em tom de lisonjeio, "no dia em que estivermos cá a fazer mais do mesmo, já não estamos cá a fazer nada".A space dedicated to digital marketing and to do less of the same, in a more meaningful way and a real difference in the lives of our customers and our customers' customers.

O Greenfest é um palco de boas práticas. Assumi, por quatro edições, em Braga e no Estoril, a gestão integral do evento. Fui, literalmente, uma supermulher. Da definição estratégica à identificação, negociação, suporte e acompanhamento dos parceiros, da comunicação à produção de conteúdo, da implementação à gestão operacional e de pessoas. Mas, acima de tudo, no Greenfest conheci pessoas extraordinárias e ideias que efetivamente têm o potencial para mudar o mundo. Trago, até hoje, muitas dessas pessoas na minha rede de conexões mais próximas e jamais perderei o muito que aprendi em matéria de sustentabilidade, sobretudo, social.An integral management experience at the largest social sustainability event in the country that, more than professional growth, accelerated my personal development and my sensitivity and availability to others.

Houve dois momentos determinantes que me levaram a arriscar um percurso mais independente naquilo a que convencionei chamar de consultoria criativa em desenvolvimento estratégico de negócio. Primeiramente, foi árduo o caminho para tentar encontrar fornecedores com vontade de serem, antes de mais, parceiros. Dispostos a partilhar o risco. Capazes de perceber que eu não quero ser apenas mais um cliente encaixado numa das dez propostas standard pré-elaboradas que sacam miraculosamente da gaveta como se fosse a última coca-cola no deserto, pensada exclusivamente para mim. E para os dez outros a seguir se a minha resposta for outra que não “adjudicado”.Por outro lado, fui-me cruzando com um conjunto de pessoas, em múltiplos contextos, que pareciam apreciar a minha “forma de ver as coisas”. Que procuravam em mim, com alguma regularidade, aconselhamento. Sugestões. Ideias. Que elogiavam a forma apaixonada como tentava sempre fazer a real diferença para o cliente, em busca do santo graal do planeta dos autoapelidados marketeers: a reação WOW que determina o word of mouth. Chegada aqui, procuro quem quer que se reveja nas palavras que aqui deixo. Demando apenas duas condições: cabeças abertas e tempo (mais mental que físico) para despender, refletindo comigo sobre as múltiplas possibilidades. Market research | Project Management | Business strategy | Brand and Marketing Strategy | Product Development and Distribution | Sales and cross and upselling | Content marketing | Corporate culture | Digital Marketing | Problem Solving | Team Building

Formadora na disciplina Networking e Parcerias, no MBA Executivo.Trainer of the discipline "Networking and Partnerships", in the Executive MBA.

O mundo é do cliente; às marcas é-lhes permitido viver nele. O início da minha jornada como analista de tendências. Aqui descobri a minha veia visionária e futurista e a capacidade de fazer inovação intuitiva. Ao serviço de um projeto mais centrado no cliente e num modus operandi de forra para dentro e novamente para fora. Customer Experience | Market & Consumption Trends | Customer Journey Mapping | Digital Trends | Entertainment Experience | Emotional Intelligence | AI | Product and Service Development.

Steve McCurry World Exhibition is an incredible travel experience thrugh the life and work of one of the most remarkable masters of contemporary photography.An absolutely must-see of about 200 of his most famous pictures, including the portrait of the Afghan girl who became a world-known icon.I collaborated with the Iberian promoter of the exhibition - Spacio Natura - being responsible for the strategic development, branding and distribution of this content.The scope of work involved:- project management- audience studies- marketing and sales strategy- brand development - content & digital marketing strategy and development- PR strategy- trade development- HR recruitment and training - launching event 30.000 visitors in just 2 months and a media ROI of 1.5k Euros were the main indicators to highlight in terms of overall performance.

WORLD OF DISCOVERIES is indeed an overall daily challenge hat will always make me proud to have belonged.From strategic project management in the conceptualization stage, segmentation and positioning to currently accumulating with business, marketing, operations and HR management, it has given me the opportunity to test new methodologies, develop new competences and consolidate my expertise.Daily management includes:- Strategic decision making- Business and marketing plan- Brand management & development- Product and service development - Sales management (B2C and B2B2C)- Operations management- HR management- Company advisory for new projects within the business expertise

Having made a recognizable path in the entertainment, leisure and tourism industries, and adding marketing skills to it, I have always been challenged to support projects in various stages of development and, in 2012, decided to embrace the challenge with a project of my own in strategic, branding and marketing consultancy. Brand management, digital business management, business and service development, networking management and event planning have been the main working areas.

In 2008 I decided to apply for a vacancy for Sales & Marketing Manager of a giant World Entertainment Company that was about to open for the first time an attraction in Portugal: Merlin Entertainments Group. I have been the chosen one from thousand of candidates. I have been told, afterwards, that it has been my ability to challenge conventional models of applying for a job that made the WOW fact for decision. When I started there was little more than a square of concrete and a container transformed into office. When I left some main achievements settled the basis for an established business. - 1.2 million euros of ROI in PR just for the lauching (June and July of 2009)- 25% more visitors than budgeted in 1rst year opening- best SEA LIFE opening ever in schools volume - a case study being shared through all Company- Advertising campaign during the launching was top of mind. It has been number 1 discussion topic in web social networks from more than two weeks.As a Sales and Marketing Manager launching an international brand in a locally based, very conservative market; a brand with an aggressive hard-sales approach, strict marketing and communication requirements and implying a completely different commitment and engagement from the Industry players that, by that time, weren't so keen on seeing the advantages of sales and marketing "joint ventures", it has been a huge challenge that gave me finally the endurance to settle in as a marketer. Coordinating a small, indeed very multitask, team of two I have gone through all the traditional marketing P's, nevertheless adding two more which accompanied me since then: "Packaging" (in the sense of being appealing) and People.That has been the key learning and from then on people have become the heart of everything I stand for. "How you are seen and thought about by your customers is the critical determinant of your success in a competitive marketplace."

Multi Management Portugal has been, from all of my previous and following professional experiences, the most operational and analytic driven. I have supported the launching of a brand new shopping centre in Coimbra, a widely conservative market with a hugely competitive player that was settled in the city centre and people's minds and hearts for long time.With a wagered strategy of attracting large traffic events, balanced with more localized activities which contributed to engage the community, in just one year Fórum Coimbra became number one in brand loyalty and customer satisfaction rankings.Besides marketing and events planning, I have contributed to implementing some analytical methodologies that levered up the relation with players such as tenants or investors; and recruited, trained and coordinated a team of almost 30 people working on Customer Care processes.

When someone asks me which has been the most decisive professional experience I have ever had, Sonaecom comes naturally to the top. It made me the multitask, goal-oriented, stubborn, proactive professional I still am today. Sonaecom (and Sonae philosophy as a whole) made all the difference in a career that was taking the first steps. It gave me traction.Integrated within the Communications Department, a shared service within Sonaecom universe, I have been responsible mainly for internal and institucional communication strategies and tactics. Some of the tasks included:- Management, editing and creativity for the internal Group publications - "BOOM" and "EU"- Intranet development- Corporate culture notoriety and loyalty strategy- Conceptual and creative development of the Annual Reports- Event planning and operationalization- Team motivation activitiesSonaecom gave me also the opportunity to have been responsible for a project and brand which I will always be proud of: the first Social Responsibility Program for the company - SMILE.

This has been my real first professional challenge and experience in a moment of life where I was still trying to understand the academic options I made. I started as press assistant officer with very little appealing and challenging tasks: PR send and follow-up.Fortunately I have had the courage to show I were available for some more, and there has been someone that gave me the chance to prove I was capable of doing so.During that time I had the chance to work with some people and brands - such as National Geographic, Sagres and CIN - that allowed me to definitely understand which direction I should give to my career.