Ana Paula Stoklosa Szeles Email & Phone Number

Germany

Kronberg Im Taunus, Hesse, Alemanha

Kronberg Im Taunus, Hesse, Alemanha

Frankfurt Am Main E Região, Alemanha

Manager of Branded Goods in Europe, a growing business unit within Jaguar Land Rover business, providing successful commercial and marketing achievements.

Frankfurt Am Main E Região, Alemanha

Implement regional marketing communications, to meet Brand Health goals, communication metrics and sales objectives.

Frankfurt Am Main E Região, Alemanha

Creating digital content for Pirelli Tyres electronic magazine, targeted to the premium audience.

Frankfurt Am Main Area, Germany

Marketing intelligence, planning, branding, media and events skills

- Development and Implementation of the annual strategic Marketing Plan- Support LATAM Business Units and Regional Sales to maintain and reinforce the #1 market share position in Spare Parts and OEM (Original Equipment Manufacturer)- Effective management and controlling of an annual €15 Mio Marketing Budget- Local sponsorships negotiation and activation management, mainly in Motorsports (Porsche Cup, Stock Car, GT3, GT4, Mitsubishi Cup)- Local activation of Formula 1… Show more - Development and Implementation of the annual strategic Marketing Plan- Support LATAM Business Units and Regional Sales to maintain and reinforce the #1 market share position in Spare Parts and OEM (Original Equipment Manufacturer)- Effective management and controlling of an annual €15 Mio Marketing Budget- Local sponsorships negotiation and activation management, mainly in Motorsports (Porsche Cup, Stock Car, GT3, GT4, Mitsubishi Cup)- Local activation of Formula 1 sponsorship: achieving 53% of Brand Awareness as F1 Official Tyre in Brazil.- Successful achievement of key performance metrics, reinforcing the #1 position in Brand Awareness in the Brazilian market. > TOP of Mind Brand Awareness among Male audience - from 2010 to 2014 (Folha de SP research) > TOP of Mind Brand Awareness in Tyre segment - from 2010 to 2014 (Folha de SP research)- Attending trade fairs, exhibitions & conferences to promote brand & product line up Show less

• To support the Business Units and sales force to achieve sales target, rentability and profitability, through specific brand drivers• To identify and develop strategic recommendation to strengthen brand/product image, looking for cost-benefit, standard patterns and synergy in the marketing communication• To share and back up projects and marketing best practices among Latin America countries, coming from local or global learnings• To coordinate projects execution with partners in… Show more • To support the Business Units and sales force to achieve sales target, rentability and profitability, through specific brand drivers• To identify and develop strategic recommendation to strengthen brand/product image, looking for cost-benefit, standard patterns and synergy in the marketing communication• To share and back up projects and marketing best practices among Latin America countries, coming from local or global learnings• To coordinate projects execution with partners in order to guarantee the best implementation, attending the accurate brand usage and positioning, schedule, budget, quality, achieving the expectation from internal and external customers. Show less

• Planning, Coordination and implementation of events, promotions and visibility activities• Marketing Strategic Planning for new product launching• Market and Competition analysis for target definition and event strategy• Promotional activites and ambush-marketing.• Promotion, Advertising and On-Line Midia Agencies coordination• Event Budget Coordination

Activities Highlights:• Communication and Media Strategy development for Toyota line-up. Retail Strategy development for old generation Corolla.• Responsible for the marketing positioning strategy, marketing plan development, advertising campaign development, visibility actions, CRM strategy, market research follow-up and POP material development• Relationship with stakeholders departments, like engeneering, product trainning, production and sale channels for marketing… Show more Activities Highlights:• Communication and Media Strategy development for Toyota line-up. Retail Strategy development for old generation Corolla.• Responsible for the marketing positioning strategy, marketing plan development, advertising campaign development, visibility actions, CRM strategy, market research follow-up and POP material development• Relationship with stakeholders departments, like engeneering, product trainning, production and sale channels for marketing activities alignment (Conventions, Trainning, Product Presentation)• Responsible for the allocation calculation and delivery of Toyota vehicles to the sales channels. Developent of sales analysis reports for the market, distributors and the board of directorsKey Achievements225% of sales increase at Toyota Brazil, from 32.000 units sold in 2001 to 73.000 units sold in 2007. Results accomplished through: • The successful marketing strategic planning of the New Geration Corolla launching (positioning, market research, advertising campaign, on-line interativity, POP material and visibility actions)• The leadership on the Digital Marketing tool introduction (CGI - Computer Graphics Imaging), reducing the advertising campaign production costs in 60%• The launchings of Corolla, Special Series, Fielder, New Hilux and Hilux SW4 at the Brazilian Market, achieving market leadership and seen as reference at their competitive segments• The development and efective management of a new vehicles allocation process implementation in partnership with the headquarters in Japan. The new process resulted on a more accurate sales potential evaluation of each sales channel, leveraging the cash flow, reducing stocks costs and the information quality for customer delivery availability.• Kaizen Philosofy, constant process evaluation and enhancement proposals.• Sales targets exceeded for 4 consecutive years. Show less

Activities Highlights• Evaluation and potential processes redesign for Scania in Brazil• Data mining and description of departments work flow, and development of enhancement proposals through development of new flowcharts and management reports• Analysis, development and implementation of processes enhancement proposals.• Monthly results consolidation for board of directors presentation

Associate'S Degree, Administração, Negócios E Marketing

Mba, Strategic Business Management

Graduation, Business Administration