Ana Paula Stoklosa Szeles Email & Phone Number

Germany

Kronberg Im Taunus, Hesse, Alemanha

Kronberg Im Taunus, Hesse, Alemanha

Frankfurt Am Main E Região, Alemanha

Manager of Branded Goods in Europe, a growing business unit within Jaguar Land Rover business, providing successful commercial and marketing achievements.

Frankfurt Am Main E Região, Alemanha

Implement regional marketing communications, to meet Brand Health goals, communication metrics and sales objectives.

Frankfurt Am Main E Região, Alemanha

Creating digital content for Pirelli Tyres electronic magazine, targeted to the premium audience.

Frankfurt Am Main Area, Germany

Marketing intelligence, planning, branding, media and events skills

- Development and Implementation of the annual strategic Marketing Plan- Support LATAM Business Units and Regional Sales to maintain and reinforce the #1 market share position in Spare Parts and OEM (Original Equipment Manufacturer)- Effective management and controlling of an annual €15 Mio Marketing Budget- Local sponsorships negotiation and activation.

• To support the Business Units and sales force to achieve sales target, rentability and profitability, through specific brand drivers
• To identify and develop strategic recommendation to strengthen brand/product image, looking for cost-benefit, standard patterns and synergy in the marketing communication
• To share and back up projects and marketing best practices among Latin America countries, coming from local or global learnings
• To coordinate projects execution with partners in… Show more
• To coordinate projects execution with partners in order to guarantee the best implementation, attending the accurate brand usage and positioning, schedule, budget, quality, achieving the expectation from internal and.

• Planning, Coordination and implementation of events, promotions and visibility activities
• Marketing Strategic Planning for new product launching
• Market and Competition analysis for target definition and event strategy
• Promotional activites and ambush-marketing.
• Promotion, Advertising and On-Line Midia Agencies coordination
• Event Budget Coordination

• Activities Highlights:
• Communication and Media Strategy development for Toyota line-up. Retail Strategy development for old generation Corolla.
• Responsible for the marketing positioning strategy, marketing plan development, advertising campaign development, visibility actions, CRM strategy, market research follow-up and POP material development
• Relationship with stakeholders departments, like engeneering, product trainning, production and sale channels for marketing… Show more Activities Highlights:
• Relationship with stakeholders departments, like engeneering, product trainning, production and sale channels for marketing activities alignment (Conventions, Trainning, Product Presentation)
• Responsible for the allocation calculation and delivery of Toyota vehicles to the sales channels. Developent of sales analysis reports for the market, distributors and the board of directorsKey Achievements225% of.

• Activities Highlights
• Evaluation and potential processes redesign for Scania in Brazil
• Data mining and description of departments work flow, and development of enhancement proposals through development of new flowcharts and management reports
• Analysis, development and implementation of processes enhancement proposals.
• Monthly results consolidation for board of directors presentation

Associate'S Degree, Administração, Negócios E Marketing

Mba, Strategic Business Management

Graduation, Business Administration