Currently serving as the Chief Revenue Officer (CRO) at Ascendad, a top-tier full-service mobile DSP specializing in performance-driven solutions for mobile apps ecosystem. At Ascendad, we excel in assisting mobile app owners by optimizing User Acquisition and enhancing in-app retention results. In an ever-evolving mobile UA landscape, Ascendad stands out as a dedicated, reliable and efficient partner for our advertisers.In my role as CRO, I work alongside our operation teams, providing guidance through strategic development and scaling phases, addressing various challenges in the dynamic mobile performance market. I strive to contribute modestly to achieving improved net-revenue results for the company.

At 𝐇𝐲𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧, we are dedicated to crafting cutting-edge technological solutions exclusively tailored for e-commerce marketers. We possess the know-how to elevate your products and make them shine amidst your competitors. Our proven strategies and techniques will ensure that your goods are sold. As simple as that.We eagerly anticipate joining forces with online store owners, providing unwavering support to boost their sales and maximize marketing efficiency. Together, we'll unlock new heights of success and propel e-commerce business towards expedited growth.

360° GTM strategy. Responsible for new regional business development, market growth and clients retention for ironSource Aura in Eastern European and CIS markets.Having over 10 years of client oriented experience in mobile marketing, user acquisition, technological stacks and data driven ad-tech operations, I'm really excited to lead this unique opportunity of bringing new technological solution to the Russian speaking and Eastern European markets.

Expert advisory for private companies looking to develop their digital marketing activity. Mainly focusing on mobile marketing products ecosystem and UA operation.e.g.: Market positioning; Business development verticals; RTB auctions models and practices; mobile advertising products P&L structure and risk management; in-app advertising formats and monetization planning

Core responsibilities: New business & Client Growth operation establishment.Objective: To build and lead a dynamic team of enthusiastic and exceptionally skilled business development managers. Take charge of all aspects, including creating efficient business processes, recruiting and training new team members, fostering inter-departmental communication, and setting high standards for client onboarding.

Being the largest IT company in Europe, Yandex is offering the strongest monetization service for app owners on the CIS market. By leveraging the strongest DMP and one of the most advanced big-data processing capabilities in the world, alongside with the largest advertisers database in Russia (above 500K active advertisers), our partners will certainly get the best monetization solution they can ask for.Head of Mobile Advertising technologies and monetization products:- Executing companies' strategic plan of expanding its' mobile advertising activity and services- Product realization with hard P&L KPIs- Yandex Monetization SDK (YanAds) for Mobile Apps- Head of product * R&D planning and execution * P&L planning * Business development and strategic partnerships projects- Mobile RTB ecosystem business development and product infrastructure- In-charge of leveraging Yandex technological and data-driven capabilities to establish the most advanced in-app monetization product on the CIS market

My main objective has been to develop and launch an in-house propitiatory technological ad vertising campaigns management platform and to plan and execute the international expansion of Mobio's mobile performance activity. As part of pursuing the aforementioned objectives, the company managed to achieve the following results:* Project - Realization of innovative technology-based product: Planning, Execution and further development* Establishment, from scratch, of revenue generating, financially independent and profitable P&L department* Operation - Planning and realization of training protocols to establish a professional team of managers

During the course of 2015 Mars Media planned and executed highly successful strategy of entering the Russian mobile advertising market. As part of this move, MMG has invested significant amount of resources and was successful in standing out among a highly competitive market* New market research and localization strategy* Building business strategy with inclusive and detailed P&L planning* Successful localization of international brand to the Russian market and brand development activities* Building, training and Leading a dedicated team of sales personnel, business development and client management* Initiating highly integrative and new to the market technology-based projects

Specializing in business development, with extensive Mobile marketing and advertising experience in app distribution, digital and social media.* Leading a highly motivated team of publisher relations, sales and business development managers* Building and strengthening publishers relations with key partners* Development of strategic partnerships in the mobile advertising ecosystem* Analyzing performance and predicting evolving trends* Managing and leading integrative technological projects

* Specialization in the Mobile advertising sphere* Affiliate marketing* Project management* Mobile app promotion and distribution* Strategic business development* Publishers partnership and cooperation management* Media buying

Project Manager at the School of Communication - Bar Ilan University

- Public relation development- Project management