Ana T Rico Serfaty Email and Phone Number

Collaborated to review monthly finances and time transfers, improving project budget management. Created client-facing timelines with the project management team to ensure timely deliverables. Actively monitored Jira and Veeva updates to keep clients informed on submissions and handoffs, and worked on streamlining workflows by organizing projects with MAT codes and job numbers.

At YSSO I led the development of their 2024 marketing strategy, leveraging social media benchmarking and market research to drive growth. I crafted promotional content and managed operational tasks for their wholesale operations. And, I helped coordinate YSSO’s first B2B sales initiative with luxury reseller Net-A-Porter. https://theysso.com/

Managed strategy and creative presentations for our client, Rotate Your Closet—a peer-to-peer clothing rental app for earning from personal items—ensuring alignment with client objectives. Documented team workflow to produce weekly status reports for process improvement, established efficient client-agency communication, and provided feedback on creative deliverables to enhance outputs.https://www.rotateyourcloset.co/https://www.buadlab.com/

Authored and published articles highlighting student and faculty projects on the college website, conducting interviews to capture unique insights. Created visuals for social media, and collaborated on advertising initiatives to boost campus event engagement.