Anat Sadeh Usha Email & Phone Number

Kfar Netter, Center District, Il

Ramat Gan, Tel Aviv, Israel

Tel Aviv, Israel

Ra'Ananna, Central, Israel

Herzliya Area, Israel

• Defined and executed the media marketing communications strategy for dozens of executive training programs, external studies, delegations and partnerships• Worked with digital advertising agencies, writing content and messaging for PPC campaigns, managed digital assets, direct mail marketing, landing pages, BTL materials and media• Continually monitored campaign efficiency, managed the organizational data, produced analytical reports aimed at achieving the business objectives, worked closely with the sales team• Maintained the website, incorporated automation, improved the conversion rate of credit card payments• Developed new means of cooperation (B2B) geared at increasing revenue, closely oversaw new product assimilations

Israel

• Built and directed B2B and B2C marketing strategies for all business units: Retail (credit and checking accounts), Financing (deposits and capital market) and Real Estate• Managed and supervised a marketing budget of 13.5 M NIS, assigning the budget limit and determining the marketing mix• Led the rebranding and repositioning of the bank’s products • Conducted activities for various sectors of the population (Arabs, Ultra-Orthodox Jews, Russian immigrants)• Conducted market research of all activity sectors (qualitative, quantitative effectiveness of advertising), analyzed market potential and client needs (characterizing client’s awareness and positions), analyzed competition (banks and credit companies), and monitored data (Buzzilla, Ifat)• Evaluated business reputation, prepared an emergency media protocol and executed it and took active part in the corporate responsibility team

Airport City, Central, Israel

• Planned and administered media advertising campaigns (TV, radio, billboards, press and digital) together with advertising agencies, worked with PR agencies• Managed branches’ needs, including follow-up and assistance in meeting objectives, advertising, local sales promotion (producing events, conventions, gifts, vouchers and promotional aids), producing signs, BTL materials (screen displays in the branches, catalogs and product sheets)• Promoted inter-organizational communication, delivered presentations to employees and managers of

Tel Aviv Area, Israel

Clients included: Unilever - Telma, Mey Eden, Dan Hotels, Israel Malls Group, Newpan

Omer, Israel

Master Of Business Administration (Mba), Marketing

B.A, Management & Psychology