Ana Alarcón Email & Phone Number

Portland, Oregon, United States

- Develop and own the PR strategy and media relations of On’s Performance Running and Outdoor verticals- Craft the NA strategy for performance run and outdoor influencers and brand partnerships- Foster strong relationships with key media and opinion leaders in the running and outdoor industry on behalf of the brand- Research, negotiate and contract key performance and outdoor influencers and brand partnerships- Manage a Brand Communications Specialist focused on growing our outdoor footprint within PR, brand, and influencer partnerships- Work with the global product campaign teams to develop and execute PR and partnership approaches around key product launches, including defining objectives, story ideation, event concepting, influencer identification + contracting, media pitching, reporting.- Work closely with our roster of performance run and trail athletes to pitch newsworthy or relevant moments to media.

- Developed and own the PR strategy and media relations of On's athlete strategy, key run and outdoor vertical.- Assisted in crafting the NA strategy for run and outdoor hike & trail influencers and brand partnerships- Foster strong relationships with key media and opinion leaders in the run and outdoor space on behalf of the brand.- Help research, negotiate, and contract key outdoor influencers and brand partnerships- Work with the global product campaign teams to develop and execute PR and partnership approaches around key product launches, including defining objectives, story ideation, event concepting, influencer identification and contracting, media pitching, and reporting.- Seed product to target media and influencers for reviews, gear guides, long-form brand stories, etc.- Work closely with our long-term brand partners and influencers to craft stories and pitch newsworthy or relevant moments to media.- Reporting on PR highlights including reach and impact around product campaigns, major brand moments, news releases, etc.

Portland, Oregon, United States

-Provide specialized support for our customers through email, chat, customer phone support. Delivering the WOW and exceptional customer service.-Work daily with tools like Talkdesk, LiveChat, D365, Salesforce, Slack, Google business tools, Looker, and more.-Listen to and advise our customers as to which On product(s) is the best for their needs-Communicate with our third-party warehouses and shipping partner daily regarding orders, returns, and any order discrepancies -Lead and participate in special projects aimed to improve our team function and increase our WOW factor, i.e. Pro deal management and outreach, events, and marketing assistance.-Member of our D&I board.

Portland, Oregon, United States

-Content creation for three platforms (video, copy, images).-Autonomously source, negotiate and execute partnerships with new influencers and industry brands and leaders, including opportunities on new platforms.-Built and manage strong relationships with brand partners, such as Gregory Packs, Unreal snacks, Suunto, and more. -Created a close relationship with media, KOL's , etc.

Bachelor'S Degree, Marketing

Bachelor'S Degree, Marketing