Ana Beatriz Villavicencio Rascón Email & Phone Number

Los Angeles, Ca, Us

• Content management and direction for Brand Sites within the American region covering more than 20 countries.• Management and direction of multi-purpose teams for the creation of a Lead Management acquisition system• Lead and support the continued development of sites according to global needs and regional experiences• Constant communication with legal, regulatory and Scientific Affairs teams with the intention of maintaining sites within compliance according to their government regulations.• Content management and direction for Core Commerce sites within the Americas region• Workshop leading for stakeholders, high-level executives and multi-purpose teams

Los Angeles, Ca, Us

• Responsible for revamping the Official Herbalife Website based on a SEO Strategy increasing 13x rich impressions. • Create the SEO strategy, by combining Schema, Ads and Organic results and obtaining a saving of 3 million pesos. • Creation of Social Media Strategy generating sales over 7 million pesos during 2022 for the digital channel only. • Due to results of 2022, a budget increase 5 times higher than previous years was obtained. • Responsible for leading Digital Platforms Paid Ads Strategy of 2023 combining new • alternative channels. • Over 20 Product Launch Strategies through digital channels and ecommerce platform across different countries.

Los Angeles, Ca, Us

• Define the Global Technical Structure on Digital Marketing in order to improve SEM, SEO and Analytics.• Manage and Execute A/B Testing Projects for diverse Herbalife Official Sites. 20% increase in Lead Generation was gained as part of these results. • Design and Management of Digital Marketing Strategy connecting Global Herbalife Sites and Mini Sites• Coordinate the implementation of website development, content creation and localization, SEO/SEM, videos and e-commerce implementation• Omni-channel Marketing with AEM, Salesforce and Google• Coordinate HTTPS migration for 77 official domains and 116 minisites• Coordinate and Strategy of User Experiences (Lead Generation and Transactional)• Coordinate and Strategy of Targeted Experiences • Coordinate and Strategy of Global Google Solutions• Oversee foreign local digital agencies providing guidance on digital assets development• Analyze campaign performance statistics and recommend optimized media solutions• High Level Presentations of Global Projects• Training directed to global team based on Digital Strategy• Coordinate follow up for Digital Campaigns in different Countries

Los Angeles, Ca, Us

• Manage implementation project for Google Analytics, Google Tag Manager and Adwords for more than 250 mini Sites by coordinating diverse teams.• Document and planning for SEO Projects for several Mini Sites• Search Console Configuration for over 90 websites • High Level Reports for directors (Digital Performance)• Lead team for Social Media Strategy• Coordinate teams for Analytics implementations• Email, SEO and SEM analysis• Implementation of strategy for client reporting by creating custom templates for reporting • Follow up of customer digital campaigns• Dashboards management through Omniture for client reporting• Coordination of digital campaigns through different countries • Analytics support for SEO/SEM team• AdWords reporting, implementation and strategy for different accounts • Analysis and keyword research for SEO and SEM services • Implementation of JavaScript for AdWords campaigns• Use of Microstrategy tools for reporting and business analysis

Beaverton, Oregon, Us

• Analytics, SEM and SEO Management, ad Hoc Marketing insights through Google Analytics • Feed Management for Shopping Campaigns (AdWords and BingAds) • GTM, Google Analytics and SEO and SEM QA • SEO and SEM Reporting for eCommerce clients • Connect Drive and Adwords/Analytics for Reporting • AB Testing implementation • Implementation of custom code inside Google Tag Manager and Tealium Manage Revenue performance for diverse clients located in US. • Bulk Operations inside Marin Platform, AdWords, BingAds and Doubleclick • Creation of Javascript code for AdWords Scripts • Documentation for reporting, AB testing, Google Tag Manager Implementation

Beaverton, Oregon, Us

Started Administrative tasks inside the companyOn charge of governmental formalities. Obtain Mexican Trademark for company on IMPIOne on One follow up for employeesOn charge of training and capacitation for employeesPublic Relations with other entities working with the companyBudget management and financial control

Wheaton, Il, Us

I started Human Resources and Public Relations area Establish the corporate image for processes and methodologies. Improve the internal environment of the Enterprise

Wheaton, Il, Us

I started Human Resources and Public Relations area Establish the corporate image for processes and methodologies. Improve the internal environment of the Enterprise

Glendale, Colorado, Us

Design of the image presentation for the High Impact Ideas System in Mexico and United States which is implementingDesign of the communication tools for a workforce of 1,500 employees which still in operationDesign, develop and implement a motivational intern campaign that remains at functions

Bachelor Of Science In Communication Studies, Public Relations, Advertising, And Applied Communication

Master Of Business Administration - Mba, Business Administration And Management, General

Master'S Degree, Digital Marketing Master