Ana Vitória Baraldi Email & Phone Number

State Of São Paulo, Brazil

→ Leader of two multidisciplinary squads with different contexts and OKRs; Responsible for defining the product strategy, implementing the solutions and monitoring results → Created and conducted a testing lab based on no-code solutions to learn faster and reduce risks of product implementation

In addition to the responsibilities as Head of Product described below, I also took on the design team at Provi, overseeing both product teams (product managers and group product managers) and design teams (product designers, UX researchers, and UX writers) with direct and indirect leadership of a total of 21 people.

→ Establishment of Provi's product area.→ Responsible for achieving business objectives within Provi's products.→ Management of product teams (product managers and group product managers) with direct and indirect leadership of a total of 8 people.→ Definition of the organizational structure of the product teams in collaboration with other technology.

São Paulo

→ Conception, feasibility, and implementation of new ideas and initiatives for the business - some of the initiatives that emerged within the innovation team: ISA, ProviHack, PIN (Community with students), Impulso (allowance for students of all undergraduate courses), B Corp Certification.→ Management of a multidisciplinary team responsible for successful.

Project that create safe spaces for women to discuss money. To achieve this, we produce a significant amount of content in the form of text, video, and podcasts. We've facilitated over 100 group discussions and established a book club as part of our efforts.

I taught "Fundamentals and Tools of Behavioral Economics" class in the Behavioral Economics MBA.

→ In charge of Investment products strategy within the Guiabolso app through prospecting, structuring, and monetizing partnerships with banks and financial institutions.→ Daily interface with product teams for roadmap definition and monitoring.→ Management of a multidisciplinary team responsible for partnerships and internal operationalization of solutions.

→ Creation and definition of the content strategy within the Guiabolso app.→ Daily interface with product and marketing teams for the definition, implementation, and monitoring of the communication roadmap and new features.→ Management of a team of UX writers and designers.

Conception and execution of behavioral economics projects.

In addition to the responsibilities below, I also took on the management of all invstment portfolios with the CVM, overseeing the strategy, operationalization, and automation of the portfolio.

→ Development of all assumptions and considerations regarding Provi's clients, also known as "Amigos do Ueslei."→ Management of Provi's customer service team.→ Creation of video and text content, messages, and communication strategies.

Creation of Vérios' investment robot using R language based on Modern Portfolio Theory by Markowitz.

Managed customer service at Vérios.

Managed customer service for Wealth Management clients

Campinas

Social Impact Formation

Product Management

Behavioral Economics Mba, Economia Comportamental

Economics

Activities and Societies: Associação Atlética Acadêmica XV de Julho

Big Data Analysis

Education record

Activities and Societies: Vice-Secretária Geral Simulação Interna Santa Maria (SISa)