Ana Vukčević Ružić Email & Phone Number

Serbia

Belgrade, Serbia

💫 Brand Design∙ Led Rebranding Initiative: Spearheaded a comprehensive rebranding effort, resulting in a new Brand Book that unified the visual language across all platforms.∙ Visual Identity Implementation: Successfully applied the new brand identity to digital assets and stationery, enhancing brand consistency and recognition.∙ Website Redesign: Overhauled the company website using WordPress, improving user experience and increasing site engagement.🖥️ Product Designer∙ Collaborative Development: Partnered with the Head of Product and a team of five developers to manage the full product design lifecycle.∙ UX Enhancements: Conducted brainstorming sessions and proposed UX improvements that increased user satisfaction∙ UI Design: Delivered developer-ready designs and prototypes, ensuring visual consistency and facilitating smooth handoffs.∙ Quality Assurance: Performed QA testing using HTML/CSS skills, reducing post-deployment issues.∙ After-Deployment Support: Created graphics for community updates and co-hosted monthly Open Product Calls, fostering user engagement and feedback.💟 Figma Design System:∙ Design System Creation: Developed the upcoach Figma Design System from scratch, including design processes, procedures, and a comprehensive component library, streamlining the design workflow.

The company transitioned from VBit Technologies to Gconomy, retaining the same team but shifting focus within the crypto world.💫 Brand Design:∙ Visual Identity Creation: Developed and implemented a cohesive visual identity aligning with Gconomy’s vision, enhancing brand resonance with the target audience.🖥️ Product Design:∙ UX/UI Design: Designed the UX/UI of the website, significantly improving its presence and user experience within the gaming metaverse.∙ Design Systems Development: Built and documented design systems, components, and user journeys, ensuring consistency and scalability.✊ Leadership, Collaboration & Strategic Contributions:∙ Creative Committee Leadership: Led the Creative Committee to deliver high-quality, innovative design solutions across all platforms.∙ Team Mentorship: Mentored and coached other designers, fostering a collaborative and creative team culture.∙ Cross-Functional Communication: Facilitated effective communication between designers, developers, and executives to ensure project alignment and efficiency.∙ Independent Project Management: Managed design projects independently, including branding and web design, delivering projects on time and within scope.∙ Process Optimization: Selected new tools, established processes, and adapted communication strategies for various stakeholders to enhance workflow efficiency.∙ Strategic Meetings Participation: Participated in strategic meetings to shape product ideas, provided accurate execution timelines, and prioritized resources efficiently.

Accepting a full-time role, following a year of successful part-time partnership:💫 Brand Design:∙ Led Rebranding Effort: Directed the rebranding initiative and defined the design system, including the creation of a comprehensive Brand Book.∙ Consistent Visual Presence: Created and maintained social media marketing visuals to ensure a consistent public appearance across all channels.∙ Website Design: Designed multiple websites to align with the new visual identity, collaborating closely with the Marketing Lead to enhance online presence.🖥️ Product Design:∙ UX/UI Design: Analyzed and applied complex UX/UI trends, ensuring designs were user-friendly and aligned with business goals.∙ Developer Collaboration: Worked closely with developers during implementation and applied front-end programming basics in QA checking, ensuring high-quality deliverables.💼 Project Coordination:∙ Goal Review & Resolution: Regularly reviewed project goals and resolved ambiguities with the Marketing Team Lead, ensuring projects stayed on track and met objectives.

Belgrade, Centralna Srbija, Serbia

Took on a part-time freelance role to work with their client in the crypto industry, VBit Technologies:💫 Brand Design:∙ Visual Language Redesign: Redesigned their visual language, ensuring consistent branding across all digital and print materials and strengthening brand coherence.∙ Graphic Design: Created web banners, social media graphics, brochures, flyers, logotypes, infographics, and PowerPoint presentations, supporting diverse marketing campaigns.🖥️ Product Design:∙ Website UX/UI Overhaul: Revamped the website's UX/UI for VBit Technologies, improving user experience and increasing engagement with a more intuitive design and streamlined navigation.∙ Versatile Design Solutions: Adapted to various client requirements, showcasing versatility in handling different graphic design projects.

Belgrade

Started my professional career as a cross-functional designer, working across both Web Development and Mobile Development teams:🖥️ Web/Product Design:∙ Website Design: Led the design and implementation of responsive websites for various clients, enhancing user experience and visual appeal while aligning with client brands.∙ Product Design: Designed web-based solutions and applications, improving functionality and user journeys through user-centered design principles and collaborated with developers on their implementation.📱 Mobile App Design:∙ Mobile App UI/UX Design: Designed intuitive mobile app interfaces for Android and iOS platforms, focusing on user experience and ease of navigation, which resulted in improved user satisfaction and app usability.💼 Project Coordination:∙ Full Product Lifecycle: Built a strong foundation in the full product development lifecycle by collaborating closely with project managers, front-end, and back-end developers.∙ Business Analysis & Specification Writing: Involved in business analysis, writing specifications, brainstorming, design research, wireframing (UX), UI design, and prototyping to create effective design solutions.∙ Developer Handoffs & QA Testing: Managed developer handoffs and participated in QA testing to ensure product quality and successful delivery.∙ Collaborative Efforts: Worked alongside project managers and development teams to ensure designs met project requirements and timelines.

Belgrade, Centralna Srbija, Serbia

💫 Graphic Design Projects:∙ Logo & Poster Design: Created unique logos and posters for various clients, enhancing their brand identity and market presence.∙ Corporate Materials: Developed corporate materials such as brochures, flyers, business cards, memos, and folders, ensuring consistent and professional branding.∙ Digital Graphics: Designed social media graphics and infographics, supporting clients’ digital marketing efforts and engagement strategies.∙ Photo Editing & Illustration: Performed photo editing and vector illustration, providing high-quality visual content for client needs.∙ Print & Package Design: Prepared print-ready files and designed packaging solutions, ensuring products stood out in the market.∙ Customized Solutions: Delivered tailored design solutions to meet diverse client requirements, demonstrating adaptability and creativity.