Business Intelligence Director - Us And Canada
Current•Leads and coaches the North American category management team consisting of 4 team members•Defines and directs processes needed to achieve operational excellence across US and Canada•Evaluates and refines the tools leveraged by the team to improve execution of analytical tasks allowing more time on actionable insights. • Integrates complex data analyses and communicates clearly and effectively to stakeholders across the organization in North America and globally•Collaborates daily with cross-functional sales and marketing colleagues to drive strategies and tactics for growth•Creates and manages a budget of over $1MM, roughly 75% of total data related budgets in North America to ensure the appropriate point-of-sales tools and licenses are available to support organization goals.•Evaluates and negotiates contracts for various licenses such as Numerator, Circana, Nielsen, Kantar, 1010, Stackline and Field Agent. • Influences operational planning and strategic period goals to better support business priorities•Partners with the trade and product marketing team to identify white space opportunities and assess product innovation opportunities by channel or retailer•Delivers key shopper and consumer insights to the brand and digital media teams to influence our overall brand messaging and content development