Anastasia Yushkina Email & Phone Number

Dubai, Ae

London, England, United Kingdom

* Develop and implement marketing strategies by leveraging marketing ecosystem in order to connectwith customers throughout the lifecycle* Own paid marketing channels* Competitor research, targeting & mentions tracking

London, England, United Kingdom

* Own Data & Insights across Marketing and Product Marketing teams, provide weekly, monthly overviews of performance and recommend strategy improvements. * Build Dashboards & Reports for Marketing, Sales and Customer Support & Success teams to provide business with a holistic overview. * Support the B2B Marketing teams with campaign build & tracking best practices in multiple marketing automation platforms.* Set up Web Analytics & Journey Tracking across critical website flows, funnel and behavioural flow tracking, identifying blockers & optimising poor converting UX flows working with Product Marketing & Web Teams* Investigate & Implement tools for MTA helping teams understand impact of different channels and (sales & marketing) activities along the user lifecycle that lead to Deal creation. * Set up Custom behavioural events tracking across Martech Stack identifying common user conversion points and optimising CRM automation to process & engage leads more effectively. Identify bottlenecks & implement process improvements across Marketing and Sales NB lead flow to Sales stage.* Maintain and develop the lead scoring model with stakeholders across Marketing & Sales teams* Maintain and develop automated operational programs to clean up lead data and recycle old leads back into engagement campaigns to be leveraged by Marketing.* Define the new business (Marketing and Sales) requirements for technology and work with Product and IT to deliver the technology roadmap, where necessary* Adapt systems and processes to meet business goals whilst adhering to GDPR, ePrivacy and other data regulations* Working with the BI & Web teams to understand opportunities for process improvement in alignment with Marketing and Sales KPIs* Collaborate with the B2B Data Insights team to optimise reports and dashboards to provide visibility of marketing campaigns effectiveness, covering new business and engagement funnels.

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London, United Kingdom

* Develop and implement an end-to-end digital marketing strategy through marketing automation, content creation and lead generation* Create expansion opportunities that drive revenue to the platform through various marketing formats (digital & land based)* Management of the multi-channel communication strategy (digital: email/push/sms/social media and platform & land: flyers).* Deliver measurable growth of revenue and pipeline goals. Define and optimise KPIs to measure efficiency, monitor and report return on investment and progress on all digital marketing programs.* Build dashboards with Datastudio to monitor execution and KPI delivery across all channels* Develop and implement marketing strategies by leveraging marketing ecosystem in order to connect with customers throughout the lifecycle* Collaborate with and engage key stakeholders across Sales, Customer Success, Risk&Fraud and Technical teams. * Build and activate strategic email marketing and account-based marketing campaigns, with efficient use of A/B test, set-up of trigger campaigns and in depth tracking and analytics * Advise and manage content creation and campaign execution, including the build of infographics, landings, social assets, blog posts, and more.

London, United Kingdom

* Identify critical issues impacting operations and strategy from metrics, including lead-to-sales analysis and trends, conversion insights etc.* Assist multiple brands across America and Latin America with go-to-market strategy projects and conduct market scans/competitive analysis* Research and analysis to support business queries across a range of topics toservice a variety of business needs;* Create visual project plans; preparing presentations andreports on the flow of the projects;* Assist with managing the execution of the projects, including trackingand controlling the projects’ progress and the budgets; organising the timely project’sclosings;* Identify and manage risks to ensure delivery is on time and on budget;* Produce scheduled and ad-hoc management information reports as required by thebusiness;* Process relevant data through CRM as per business’s standard practice;* Assist with scheduling regular reports to the Company’s managementand clients.

This was a short-term participation. Was assisting the Development Team with an Office Unit Development at Elephant Park Urban Regeneration Project and assisting with data flow optimisation across the Development sights

London, United Kingdom

* Dynamic data analysis using Excel and Power BI ;* Preparation of financial projections and pricing and development strategy ; * Working with multiple CRM software and B2C platforms maximising sales;* Have increased monthly revenue of the company by 13,7%;* Have established new partnerships with B2C platforms that have increased portfolio average occupancy by 20.2%;* Provided CEO & management with daily correspondence and reports on current sales and targets progress;

London, United Kingdom

* Strategic support with new market acquisition in Dubai and UK;* Developing new leads and promoting investment opportunities;* Communicating with foreign partners worldwide;* Assisting project execution by holding timely communications with distributors and other parties; * Participating in the related events representing the company;