Andrea Robinson Email & Phone Number

Chicago, Il, Us

Minneapolis, Mn, Us

Chicago, Illinois, Us

Mclean, Va, Us

Mclean, Va, Us

Responsible for supporting strategic direction and lead creative strategy and execution of integrated marketing roadmap for Hilton Honors to drive revenue, increase market share and build brand loyalty with new and existing audiences. Projects include execution of global marketing strategies, brand positioning and marketing activation to announce new Hilton Honors program benefits and innovations.

Mclean, Va, Us

Promoted to Lifecycle Marketing Manager to lead, develop and execute effective marketing strategies and initiatives that focus on the engagement, retention and growth of new and existing Hilton Honors members and hotel guests.

Mclean, Va, Us

Selected for a 7 month secondment to support the execution of integrated marketing strategies and campaigns for regional Enterprise and Hilton Honors initiatives in Asia-Pacific. Partnered with a cross-functional team to implement and lead the execution of marketing plans for India, Japan, Australia, China and Southeast Asia.

Mclean, Va, Us

Hired as full-time Senior Marketing Specialist to support direct-to-consumer loyalty marketing efforts for over 60M members in the Hilton Honors Program. Manage creative development & execution of CRM and Lifecycle Marketing initiatives with a focus on communication optimization and strategy development to drive new and existing member growth & engagement.

Mclean, Va, Us

Contractor for the Hilton Honors Marketing team supporting and managing the development of various channel executions and activations for regional and global loyalty marketing campaigns. Manage overall day-to-day activities including creative development, project management and cross-functional implementation with both internal and external partners.• Lead creative development and marketing support for CRM initiatives to increase customerengagement and retention for over 20M Hilton Honors members.• Collaborate with partnerships team to manage marketing strategy and creative development for over 20 partners with the Hilton Honors program, reaching upwards of 11M members in a single execution.• Supported 4 global mass marketing promotions by reviewing creative assets and ensuring proper alignment with overall brand identity and timely delivery to appropriate channels.

Promoted to lead Account Manager for overseeing Kellogg’s Specialty Channels (KSC) marketing efforts in vending and alternative retail channels. Worked closely with cross-functional teams to develop and execute field sales collateral and digital advertising. Coordinated efforts of a team of web developers, art directors and copywriters to ensure proper execution of client projects.• Led creative development and restructuring of KSC’s 3-year strategic marketing plan presentation, leading to sole responsibility of internal and external presentation development for KSC executive marketing teams• Successfully managed two national trade shows coordinating all event-related logistics including: vendor management, show services, marketing materials, broker sales event, on-site services, budget management and post-show recap• Served as on-site marketing support for the KSC Marketing Team – provided customer and market research, presentation and project management in addition to leading other ongoing agency projects

Sole coordinator supporting 3 Account Managers in developing B2B and B2C marketing and promotion materials including sell sheets, incentive kits and product marketing brochures, sales guides for Kellogg's Specialty Channels (KSC) Marketing Team with a focus in Convenience, Vending and Foodservice.• Lead project manager overseeing development of convenience promotional marketing materials including in- store signage, merchandising displays and sell sheets used in both consumer and operator-facing environments• Worked closely with clients and creative staff to establish creative briefs, timelines, estimates and scope of work• Developed and maintained a weekly financial tracking report that provided the account team a detailed overview of current project costs• Researched and presented a bi-monthly convenience channel audit analyzing promotional strategies of current brand competitor and trends in the market

Chicago, Il, Us

Actively managed day-to-day marketing operations for 13 dealerships of the Fields Auto Group. Prepared and oversaw monthly invoicing to update proper revenue and co-op projections per quarter. Worked with media planners to ensure client media budgets were being properly distributed on a quarterly basis to ensure maximum media value.• Assisted in planning the grand opening of the Fields Chrysler Jeep Dodge Ram Sanford store by collaborating with clients from concept to production the launch of local print, radio, TV, Web and social media campaigns• Responsible for negotiating and contracting publication and media rates for each dealership

Indianapolis, Indiana, Us

• Assisted the management department in overseeing advertising operations for Brizo Faucets• Inserted creative orders, job briefs and billing orders using Clients & Profits• Compiled lists of potential new business endeavors by monitoring weekly views of the website• Monitored popularity of Brizo’s New York Fashion Week partnership with Jason Wu through Twitter, Facebook, and blogs

• Wrote and submitted press releases for new clients• Managed 3 client social media sites by posting daily videos, comments and invitations leading to a gain of 30% more traffic and views• Assisted in the remodeling of City Motors website by generating a site skeleton • New business development, researched and compiled lists potential of clients