Andrea Blasco Cuenca Email & Phone Number

Madrid Y Alrededores, España

London, Reino Unido

Responsibility and skills:• Maintenance of weekly business recaps.• Participate in market preparation; compiling line sheets and look books.• Analyze sales, conversion and campaign executions.• Execute daily quality assurance testing of UK / EU sites across multiple browsers to monitor both the site functionality and merchandising.• Complete competitive ecommerce research presentation that highlights opportunities for site usability, online assortment and pricing strategies.• Exposure to brand strategies through department presentations and cross-functional projects with retail and merchandising.• Processing e-commerce orders on a daily basis for all UK & Europe.• Providing help & advice to customers by phone, email and social platforms on item searches, stock status and order queries • Checking stock levels on a weekly basis, making sure physical stock & digital stock match and are correct• Organizing repairs and exchanges of items for customers, and keeping customers informed of progress Software knowledge:• Microsoft Dynamics AX• BlueCherry 6• Vantage Point EDI• Cybersource• ProfitBase• Webmail• Zendesk - Customer Service & Mail Management Software

London, United Kingdom

Responsibility and skills:• Responsible for the Send Outs to International Press & VIP requests (Fashion GPS)• Responsible of the Weekly Press and Social Media Report• Assisted in the Press Day for the AW 2016 presentation• Showroom management - oversee press sample requests• Press liaison for image and credit requests• Create press books and assist with the monitoring and collating of coverage• Maintain and update press database• Support Press team in organizing seasonal activities; Shows, Press Days, events• Manage the press sample ArchiveKey Achievements:• Organization of Temperley’s London Fashion Week AW 2016• Assisted in the organization of Temperley‘s Bridal Fashion Week NY 2016Software knowledge:• Fashion GPS - GPS Samples & GPS Events• Fashion Monitor

London, Reino Unido

6 months PlacementResponsibility and skills:• Maintain relationships with brand’s clients and expand present client database▪ Manage order placement and reorders, invoice clients and follow up with payments, provide support for all purchase order processing ▪ Assist with weekly shipping updates and selling reports▪ Supervise the delivery of samples ▪ Manage the visual merchandising of the showroom, handle the appointments and orders ▪ Monthly product bulletin update to markets ▪ Preparing seasonal product analysis –sales figures by style/country/agent and feedback of lessons learnt back to the merchandiser, buyer & designers.▪ Using sales analysis and product information to promote product through eshots and other promotional opportunities.• Benchmark analysis of competitors products and pricesSoftware knowledge:• ATOM - Armani Total Operations Management

Ciudad De México Y Alrededores, México

• Organization and implementation of the internal and external Events and Sponsorships• Brand Awareness Project - Communication campaign (TV, Radio and Print), Social Media Strategy (Facebook, Twitter) and support events (Brand Activation)• Assisting the creation of a new department, “Customer Relationship Management Area” and developed the new Know-How of the company and the Cultural Organization e-learning courses• Development and implementation of two loyalty programs for the company: Customer and Insurance BrokerKey Achievements:• Event “XVIII Edition Copa de Golf MAPFRE 2014”  85 Sponsors and 4 Million Mex. Pesos were risen. • Developed a Loyalty Program Platform for Insurance Agents and Final Customers – “Recompensas Color MAPFRE” for 2,500 Agents and 300,000 Customers• Implementation of the Cultural Organization Philosophy Program “Sello MAPFRE”

Seoul, South Korea

ICEX - The Spanish Institute for Foreign Trade (Agency of the Spanish Ministry of Industry, Tourism and Trade)http://www.icex.es/icex/es/index.htmlFashion From Spain - Fashion & Luxury Department at ICEXhttp://www.fashionfromspain.com/fashion/es/index.htmlResponsibilities and skills:Organization and management of several Trade Fairs and Official Spanish Pavilions.• Responsible for the promotion, advertising and public relations for Spanish companies in the Fashion (Clothing, Shoes and Accessories) and Cosmetic Sectors in South Korea.• Trade consultant in the import-export relations between Spanish and Korean companies in the Fashion and Cosmetic Sectors.Key achievements:• Spain Fashion Exhibition 2013 ICEX – 1st Edition (32 Spanish Fashion, Accessories & Shoes Companies)• Seoul International Cosmetic & Beauty Expo 2013 (Spanish Pavilion)• Spain Fashion Exhibition 2014 ICEX – 2nd Edition (35 Spanish Fashion, Accessories & Shoes Companies)• Seoul International Wines & Spirits Expo 2013 (Spanish Pavilion)

Madrid, Spain

• Assisting the creation of the telemarketing campaign strategy (Email marketing)• Assisting the organization with promotional events for financial products.

Master’S Degree, Fashion, Retail And Luxury Management

Master'S Degree, International Business/Trade/Commerce, 8 / 10

Scholarchip awarded by the ICEX (Export and Finance Institute) of the Spanish Ministry of Foreign Affairs. Ranking: 57 (of 230)

Ba In Administration And Business Management (In English), Marketing, 2.3 / 4

Industrial Engineering, Business Administration And Management, General, Not Finished