Andrea Burnett Email & Phone Number

US

• 20+ years of creative and innovative public relations, corporate communications and marketing experience in the lifestyle B2C and book publishing space
• Expertise in creating highly visible and successful PR and marketing campaigns for top-tier book publishers and consumer brands
• Extensive "Rolodex" of key media contacts including: - The Today Show - Good Morning America - CBS Sunday Morning - Oprah - Rachael Ray - Martha Stewart - New York Times - People Magazine - Hundreds of online media.
• A seasoned professional with >20 years of progressive management and staff development experience
• Revolutionized publicity and marketing departments for publishing and consumer product companies by: - streamlining publicity and marketing systems - incorporating useful sales data and information tools in day-to-day.

Associate producer for this wildly successful, first-of-its-kind, 3-day cookbook festival. The festival featured panel discussions, demos, live podcasts, and a live bbq competition featuring Tyler Florence.

• As Fieldstone's PR Director-at-Large, my role includes the following:
• Key media contact for the company
• Advise on best PR practices
• Help implement company PR policies and procedures
• Advise on Fieldstone’s publicity strategy and positioning

Miami, Florida, US

• Manage strategic PR and book-by-book publicity for Tra's art, design and architecture titles
• Creative campaign management for launching Tra's newly established children's books program, including the bestselling book "And the People Stayed Home" by Kitty O'Meara
• Advisor on Tra's corporate public relations initiatives

• As Flashpoint Books PR Director-at-Large I manage the following:
• Service the company’s general publicity needs
• Make recommendations to increase media coverage, build more robust publicity plans for the books and foster cohesion between PR and other departments – including authors, publishing partners, outside pr agencies and.
• Work with authors to offer any media training, advice on building their platform, etc.
• Act as the key contact for all media inquiries (for their books) and channel media requests to the appropriate point person at the company

Richmond, California, US

Manage publicity for Weldon Owen's food and lifestyle title including the Williams-Sonoma branded cookbooks; advise on public relations initiatives.

San Francisco, CA, US

In this role, I was responsible for media relations, publicity and internal & external communications for the Chronicle Books brand and specific key titles. I lead and managed the publicity department, building and fostering collaborative relationships with the marketing team and other key internal partners. I also worked closely with the Executive.

Hoboken, NJ, US

• Managed and produced special events and programs relating to some of the best-selling mass market brands, including For Dummies series, Cliffs Notes, Weight Watchers, Frommer’s and Betty Crocker
• Handled all media relations, announcements, editorial placement and speaking opportunities for company executives
• Oversaw over 1000 book campaigns, involving extensively detailed planning and multi-tiered PR plans
• Handled book signings, corporate and educational programs, special media events and Video News Releases (VNRs) for major product launches
• Supervised staff of twenty, including vendors and responsible for budget planning and control. Noted by management for effectively staying within established budgets each year
• Increased consumer product media hits by 300% within first year

Bachelor Of Fine Arts (Bfa), Painting & Drawing

Fashion/Apparel Design

Bachelor Of Fine Arts (Bfa)