Full stack digital marketer in charge of:- Digital Strategy and implementation of online marketing campaigns for clients in industries such as beauty, food, fashion, pharma, B2B services, office supplies, technology.- Onboarding new collaborations - budget planning & strategy proposals.

Consequent to the fact that I am passionate about data and tracking, I have taken Digital Analytics responsibilities, covering the GA4 migrations as one of the most important undertakings in this role.

As a Digital Marketing Manager at MTH Digital, I have been in charge of strategising and executing digital marketing plans and tactics for clients, together with our Social Media, Email Marketing, Graphic Design teams. Topics covered in my activity:Social media & Content ManagementFacebook Ads (now Meta Ads)Google Ads Marketing Campaigns ManagementEmail MarketingDigital Strategy

Social Media & Content managementCommunity Management

• E-mail marketing - design and strategy• Social Media management - design and strategy, editorial calendar building, collaboration with partners & agencies for optimization and reporting • Content - blog posts, social media, product description• Product Management• Design for print and digital promotional materials • Website optimization • Performance monitoring - using specific tools to analyze and report on online marketing results (Google Analytics, Hotjar, Komfo… Show more • E-mail marketing - design and strategy• Social Media management - design and strategy, editorial calendar building, collaboration with partners & agencies for optimization and reporting • Content - blog posts, social media, product description• Product Management• Design for print and digital promotional materials • Website optimization • Performance monitoring - using specific tools to analyze and report on online marketing results (Google Analytics, Hotjar, Komfo, Facebook Business Manager)• Social Media Optimization & Community Management - creating an e-commerce friendly environment on social platforms so that both the users and the business can enjoy the benefits of an engaging content strategy • Affiliate marketing campaigns Show less

Content & Social Media marketer for BoConcept Romania, Scandinavian Design House | www.sdhouse.ro & Fleximo.ro I have been in charge of the companies' social media accounts, e-mail marketing channels and blogs, writing copy/articles and creating visual content to promote their products and mission. I was also in charge of website management on both fleximo.ro and sdhouse.ro - products, copy & images, making sure that they follow and enhance the voice and type of communication the… Show more Content & Social Media marketer for BoConcept Romania, Scandinavian Design House | www.sdhouse.ro & Fleximo.ro I have been in charge of the companies' social media accounts, e-mail marketing channels and blogs, writing copy/articles and creating visual content to promote their products and mission. I was also in charge of website management on both fleximo.ro and sdhouse.ro - products, copy & images, making sure that they follow and enhance the voice and type of communication the companies want to follow.I implemented and managed Facebook PPC campaigns, created visual materials for online and offline advertising and constantly optimize the campaigns personally or by working closely with PPC agencies. My interest in e-commerce optimization has always enabled me to contribute with ideas for website improvement (technically and content-wise). Show less

- in charge of the social media plan of two of the publisher's online media outlets and other pages created either for client accounts or sections of the main website, www.divahair.ro.- writing copy for advertising purposes, promoting advertorials, organizing contests/giveaways, creating and managing Facebook Ads as part of the clients' campaigns.- creating viral content to engage the public and generate traffic towards the websites (copy & visuals).- managing www.divahair.ro's… Show more - in charge of the social media plan of two of the publisher's online media outlets and other pages created either for client accounts or sections of the main website, www.divahair.ro.- writing copy for advertising purposes, promoting advertorials, organizing contests/giveaways, creating and managing Facebook Ads as part of the clients' campaigns.- creating viral content to engage the public and generate traffic towards the websites (copy & visuals).- managing www.divahair.ro's media partnerships via exchange of content, feeds and/or Facebook posts.I have developed a new social media strategy for the publisher's main media outlets which was meant to maintain and enrich the Facebook presence of the publications and of other pages representing partners' account. Thus, I managed to increase the websites' traffic via social sources up to 100%. I created and curated content on topics like fashion, beauty, health, lifestyle, interior design and entertainment. Show less

- documented and wrote pieces of various genres, such as longform features, interviews, reviews, investigations, opinion.- promoted the magazine's content on Facebook and Twitter.- edited content created by my team prior to publication.- created pages for print - proofreading and editing - following the extablished layout of the magazine.

I promoted the festival's events through an established media partnership with Ziarul de Iasi and Opinia Studenteasca, creating content for the print and online versions of these media outlets and on www.fieiasi.eu.I also coordinated the relationship between local/national press and the organizers and worked within a team to create a print & digital magazine which documents that edition of the festival.