Anca Duma Email & Phone Number

Bucharest, Romania

Working in a dedicated agency team for British American Tobacco to have the best presence on social media platforms & also the best organic KPIs for 2 brands: glo Romania & Vuse.- Integrating Social Media strategy by aligning with regional toolkits for two tobacco brands- Content and editorial management (product and lifestyle) and strategy, developing & planning, and community management- Managing the client's social media comm for brand campaigns and projects: strategy, content management & planning, reporting - Results & KPI monitoring: measuring organic results of the social impact, reporting & growth organic strategies - Define and track KPIs for our local social media strategy against our competitors and in line with our social media objectives- Creating LIVE content from the events where the client is present and event partner (3 big festivals - EC, Massif, SummerWell, and other small events)- Managing and developing the Customer Care strategy on social platforms - Social media workshops & training for product ambassadors for better results & impact according to the organic results obtained- Following and understanding international trends for content creation- Daily working & Managing insight and analytics tools to monitor brand perception by the marketplace – Sprinklr, Facebook Insights & Instagram, Google Analytics

Bucharest, Romania

Clients: Molson Coors portfolio (Stella Artois, Corona) & Molson Coors Craft portfolio (Taste Collectors); Daikin; Xiaomi; Bunge Romania (Floriol); ADPharma (Sensiblu); Medicover; Romanian Brewers Association; Alfers; Clinica Dream; AVON Cosmetics; Mercato Comunale; Genesys Property; Romanian-American UniversityManaging a team of 10 to get the best results for our clients. Main responsibilities:- Coordinating a team that managed the online presence in relevant social networking platforms (Facebook, Instagram, LinkedIn, Youtube, TikTok)- Integrating Social Media strategy with the overall clients' growth strategies by aligning with regional toolkits- Developing & creating an online strategy from scratch, setting and tracking KPIs for our global social media strategy, ensuring alignment with our social media objectives, and benchmarking against competitors.- Content management, developing & planning, and community management- Managing and developing Customer Care strategy on social platforms- Reporting & KPI monitoring, measuring results of the social impact- Developing and Coordinating Influencer & Content Creators strategies & campaigns- Client Service and implementation, administrative work (contracts, POs etc)- Working closely with the Meta representative to improve and implement the social media performance strategy- Manage insight and analytics tools to monitor brand perception by the marketplace – Socialbakers, Talkwaker, Sprinklr, Sprout, Facebook Insights, Youtube Analytics, Google Analytics- Daily working with Facebook tools (Creative Studio, Business Ads Manager, Audience insights etc), Campaign Planner, Creator Hub.

Bucharest, Romania

Clients: DELL, Romanian Football Federation, HMD Global (The new home of Nokia phones), Ivan Patzaichin Association – Mila 23- Working with the client to establish their aims and objectives- Online communication of the brands, but also the social media platforms where brands were active (Facebook, Instagram, Twitter, Pinterest, YouTube)- Developing online & Ads strategy, editorial plans, community management & moderation- Social Media performance strategy & ads campaign developing (tools: Facebook Ads, Audience Insights)- Establishing quarterly KPIs & Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary- Presenting ideas and ways to improve the online presence of the brands- Developing, managing and analyzing influencer campaigns- Analyzing existing data, market reports and trends- Social media workshops & trainings for better results & impact for local key ambassadors

Bucharest, Romania

Clients portofolio: FAN Courier, Arabesque, Genpact Romania, Genpact YouYourself- Create and develop relevant content and build a lasting relationship through social media communities (Facebook, Twitter, Youtube)- Implement a strong Social media discipline to manage reputation and drive social engagement. Implement also the social media communication strategy and contribute to its constant improvement.- Define and track KPIs for social media strategy against our competitors and in line with our social media objectives- Community management for each and every Social Media Channel my clients owned - Enhance the online presence in order to promote the brand, offers and activities.- Manage insight and analytics tools to monitor brand perception by marketplace – Zelist, Facebook Insights, Facebrands.ro etc.

Bucharest, Romania

Managed internal comm, and all the related projects, coordinated the agency's image, its presence in all online media, campaigns related to the events where the agency was a partner. During this time, I have also coordinated the marketing department with the activities carried out within it. Besides, I communicated on behalf of WebDigital on various social networks where the agency operated.

Bucharest, Romania

Clients: SAB Miller (Ursus & desprealcool.ro); Adevarul Holding (Click Poftă Bună –>content management, updating the online magazine archive with old issues; Idei Libere, Forbes, STU.ro, Click Sănătate, Click Poftă Bună, Click Pentru Femei, Adevărul Financiar, FWS –> brand analysis, developing online and social media communication strategies); Lena Criveanu - fashion creatorIn charge of managing specific activities related to social media management, such as:- day to day management and execution of SM campaigns: community management, creating relevant content, implementing different projects with bloggers and fans; create and manage various social media campaigns and day-to-day activities.- define, propose and manage communication strategies for social media channels- encourage and assist the adoption of relevant social media techniques- monitor, analyze, review and report the KPIs for developed online campaigns - Community management: conduct analysis of social conversation in response to issues, crisis situations and other trends impacting brand image and consumer opinions- work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns- research top bloggers / influencers, competitors, and trends in clients' industries- customize social media pages (ex. Facebook, Twitter, Youtube)- stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts- manage social media team members' (includes interns) responsibilities, advise on projects- continue to refine and define our social marketing process

Bucharest, Romania

MB Drăgan offered premium marketing and interactive adverting services, online publishing, and e-commerce development. Inside the agency, I was in charge of developing the product management part of a different internal project, but also for other clients by focusing on the general process of strategy creation and evaluation, organizing, generating the concept for a product as well as developing the marketing and sales plan.For Medicina-naturista.ro: daily portal update, developing brand’s strategy, focusing on the relationship with its target audience; signed partnerships, organized contests; I also monitored websites and blogs related to alternative therapies and remedies, a healthy lifestyle, etc.For Thedeals.ro: I have managed online image (Facebook, Twitter, forums, partner websites), made references to partner websites. I have also handled the following: - implementing the strategy for developing the admin platform dedicated to retailers, creating platform optimization strategies, putting together the newsletter, and publishing offers on the website;-assigning tasks and deadlines to the developer team, carrying out customer service activities and solving platform problems, testing functionality features;-contracting partners and closing deals with the website that had their offers posted on thedeals.ro-monitoring websites and blogs with quick and favorable responses to clients’ issues, writing weekly reports with data regarding fan numbers and reactions.