Senior Brand Manager / Marketing & Communication
Bucharest, Romania
PM, BCR-InnovX Accelerator, BCR's first non-equity Accelerator, in partnership with InnovX, ECSIF, UiPath, Mindspace and Startup Grind/Google for Startups.Coordinating major Brand Identity Redesign project, working in close collaboration with the counterparts from Erste Group Bank in Vienna and other countries within the Group; also managing various internal (e.g. White Book/Employer Branding) projects aimed at sustaining and boosting BCR image within Romanian financial landscape.